Luxury Marketer

Wealth management

Family offices become de facto investment mode for ultra-wealthy: report

There is a growing preference for lighter, more flexible structures with family offices, reflecting a broader shift in ultra-wealthy lifestyles towards convenience and immediacy.

AI

AI reshaping jobs faster than firms reshaping work: report

Nearly half of respondents to a new survey now report spending more time managing and directing AI than doing the work itself.

Travel and hospitality

Hotels move from search-and-scroll to ask-and-book in nod to growing AI influence: report

AI is reshaping discovery, distribution and operations as hospitality groups scramble to adjust to rapidly evolving traveler behavior.

China

Luxury value in China transitioning from external symbols to inner experience: Shanghai summit

SHANGHAI – Centered around shifting consumer expectations in China’s luxury market, Xiaohongshu hosted its “Worth Every Glance” Luxury Summit exploring how brands can build deeper emotional relevance and long-term resonance through content, community and cultural connection in a changing landscape.

Retail

North America takes lead for new luxury store openings, New York regains top spot: report

New research shows that North America accounted for 27 percent of global openings last year, amid a global slowdown as luxury brands prioritize quality over scale.

Honors

Call for nominations: Luxury Marketer’s Luxury Women Leaders to Watch 2027Open to all readers

Only 50 women will make the Luxury Women Leaders to Watch 2027 list that will be published in July on Luxury Marketer. Deadline for nominations is Wednesday, June 24.

Family offices become de facto investment mode for ultra-wealthy: report

There is a growing preference for lighter, more flexible structures with family offices, reflecting a broader shift in ultra-wealthy lifestyles towards convenience and immediacy.

Beauty

75pc of US consumers use AI to research beauty as ‘optimizers’ reshape market: report

In addition to growing AI reliance, beauty’s next wave sees consumers adding aesthetic procedures and longevity treatments to regular routines.

Real estate

Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report

Price growth in the Swiss mountain regions was even stronger than in the previous year, driven primarily by affluent buyers from abroad.

Outlook

Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research

Luxury demand recovery is still uneven and fragile, but it has been improving sequentially.

Real estate and design

Future of refrigeration in the luxury home – and what consumers are telling brands

The extended use of refrigeration in luxury real estate reflects a broader lifestyle trend.

Marketing

49pc of current customer service jobs will be lost to AI by 2030: report

AI agents are not just reducing costs in customer service — they are redefining what customer service work actually is.

Cars

Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs themOpen to all readers

Ferrari is a mythology brand whose valuation — more than $80 billion — rests almost entirely on symbolic distance and irrational desire.

Family offices become de facto investment mode for ultra-wealthy: report

There is a growing preference for lighter, more flexible structures with family offices, reflecting a broader shift in ultra-wealthy lifestyles towards convenience and immediacy.

AI reshaping jobs faster than firms reshaping work: report

Nearly half of respondents to a new survey now report spending more time managing and directing AI than doing the work itself.

Hotels move from search-and-scroll to ask-and-book in nod to growing AI influence: report

AI is reshaping discovery, distribution and operations as hospitality groups scramble to adjust to rapidly evolving traveler behavior.

More Research

Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs themOpen to all readers

Ferrari is a mythology brand whose valuation — more than $80 billion — rests almost entirely on symbolic distance and irrational desire.

How brands are turning customers into communities

Conventional wisdom might say loyalty programs cheapen a luxury brand. The concern is understandable as luxury trades on scarcity, exclusivity and an air of inaccessibility.

Why luxury brands are monetizing proximity — and risking symbolic dilution in the process

The steady rise of participation luxury comes with a big asterisk for brands.

More Columns

Call for nominations: Luxury Marketer’s Luxury Women Leaders to Watch 2027Open to all readers

Only 50 women will make the Luxury Women Leaders to Watch 2027 list that will be published in July on Luxury Marketer. Deadline for nominations is Wednesday, June 24.

Bentley Motors, eyeing global 2050 net zero goal, claims sustainability progress with people, products, ops

The British automaker said it has taken a considered and resilient approach In a year marked by geopolitical uncertainty, infrastructure challenges and shifting customer expectations.

Miami’s global events economy reshaping luxury real estate strategyOpen to all readers

The influx of more than 2 million visitors nationwide during the FIFA World Cup is expected to place significant pressure on traditional hotel inventory.

More Profiles

Call for nominations: Luxury Marketer’s Luxury Women Leaders to Watch 2027Open to all readers

Only 50 women will make the Luxury Women Leaders to Watch 2027 list that will be published in July on Luxury Marketer. Deadline for nominations is Wednesday, June 24.

Bentley Motors, eyeing global 2050 net zero goal, claims sustainability progress with people, products, ops

The British automaker said it has taken a considered and resilient approach In a year marked by geopolitical uncertainty, infrastructure challenges and shifting customer expectations.

Why you should attend the Luxury Marketing Summit May 13Open to all readers

Only 7 days left for the Luxury Marketing Summit May 13 in New York. Few seats left open – join us!

More Events