Jewelry
June 12, 2026
Gen Z is spending almost double what baby boomers spend when buying natural diamonds. Image credit: De Beers Group
By Luxury Marketer Intelligence
Natural diamonds are the most desired luxury jewelry product in the United States, with average purchase prices increasing 25 percent in 2025 compared to 2023 – a finding that’s clearly a rebuff to those espousing the synthetic lab-grown variety.
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