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  4. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
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  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. World’s only Hotel Clicquot popup returns to Australia for Champagne-inspired culinary experiences
  5. How to own your market
  6. AI transforming marketing, but not as much CMO function: report
  7. Are luxury brands walking away from aspirational consumers?
  8. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
  9. Global house price growth continues to accelerate
  10. Who kept the COVID-19-era luxury real estate pricing gains – and which markets didn’t
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Jewelry

Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report

June 12, 2026

Gen Z is spending almost double what baby boomers spend when buying natural diamonds. Image credit: De Beers Group Gen Z is spending almost double what baby boomers spend when buying natural diamonds. Image credit: De Beers Group

 

By Luxury Marketer Intelligence

Natural diamonds are the most desired luxury jewelry product in the United States, with average purchase prices increasing 25 percent in 2025 compared to 2023 – a finding that’s clearly a rebuff to those espousing the synthetic lab-grown variety.

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MOST READ
  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. World’s only Hotel Clicquot popup returns to Australia for Champagne-inspired culinary experiences
  5. How to own your market
  6. AI transforming marketing, but not as much CMO function: report
  7. Are luxury brands walking away from aspirational consumers?
  8. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
  9. Global house price growth continues to accelerate
  10. Who kept the COVID-19-era luxury real estate pricing gains – and which markets didn’t


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