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Luxury brands neglecting cultural venues where more UHNWIs are spending time: report

May 26, 2026

Art Basel Miami at the Wynwood Convention Center in Miami, December 2023. Image credit: Shutterstock Art Basel Miami at the Wynwood Convention Center in Miami, December 2023. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

There is a persistent assumption in luxury that the most valuable customers are found in the spaces that brands have already colonized: the flagship store, the VIP lounge, the curated hotel.

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MOST READ
  1. North America takes lead for new luxury store openings, New York regains top spot: report
  2. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  3. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  4. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  5. Why luxury brands must pay attention to the branded residences opportunity: report
  6. French luxury conglomerate Kering releases 10-year global environmental report outlining company progress, tasks ahead
  7. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  8. 30 top execs to speak at Luxury Women Leaders Summit April 9
  9. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report 
  10. Why 42pc of luxury brands are stuck in pilot purgatory


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