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Marketing

AI transforming marketing, but not as much CMO function: report

June 15, 2026

AI, like the Internet/World Wide Web, social media and mobile before it, is a key member of the Digital Quad: the four transformational technologies that impact consumers' work and play lives, for better or worse. Image credit: Treecha, Shutterstock Investment must now move beyond individual AI tools, and towards fully connected agentic operating systems. Image credit: Treecha, Shutterstock

 

By Luxury Marketer Intelligence

The vast majority of chief marketing officers feel that AI is driving an end-to-end transformation of their function, but few are using it for that purpose.

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NEW INTELLIGENCE

MOST READ
  1. 1 week left to meet the top players in luxury commercial real estate 
  2. IP options to protect products in the fashion industry
  3. L’Oreal closes transaction to buy House of Creed, Kering Beauté for $4.6B
  4. What the past 10 years did to US consumers: report
  5. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  6. What is the outlook for British luxury in 2026?
  7. Philanthropic priorities will change as women on track to overtake men in charitable giving
  8. Cognac maker Hennessy eyes China market with first flagship retail store in Asia
  9. Number of global centi-millionaires with assets north of $100M up 12pc to 28,420
  10. Comité Colbert to host cultural exhibition in New York marking 250 years of Franco-American luxury stories


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