Marketing
June 8, 2026
Which direction is luxury headed as some brands outperform others in an uncertain geopolitical climate? For luxury brand founders, the answer lies in the early-onset stage. Image credit: Shutterstock
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","iv":"6202e50b4d64bcbec86025f44c8c6318","s":"cf9173d6a0e980f4"}
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