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Fashion and leather goods

Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience

May 27, 2026

Stakeholders from all parties at the Gucci Alpine Formula One signing. Image credit: Jean-François Robert Modds Stakeholders from all parties at the Gucci Alpine Formula One signing. Image credit: Jean-François Robert Modds

 

By Luxury Marketer Intelligence

Gucci becomes the first luxury fashion house to serve as title partner in Formula One with its sponsorship of the Alpine team.

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MOST READ
  1. North America takes lead for new luxury store openings, New York regains top spot: report
  2. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  3. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  4. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  5. US luxury homes still moving faster than a year ago across every tier: report
  6. Why luxury brands must pay attention to the branded residences opportunity: report
  7. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  8. 30 top execs to speak at Luxury Women Leaders Summit April 9
  9. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report 
  10. Why 42pc of luxury brands are stuck in pilot purgatory


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