Outlook
November 13, 2024
Luxury brands have to work harder to win the loyalty of Gen Z customers, many of whom have shifted from the category over the past two years.
By Luxury Marketer Intelligence
{"ct":"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","iv":"56701df3dd80e1d849c2b0ade08b4da9","s":"b45f113b65ca444b"}
Share your thoughts. Click here