Luxury Marketer

Columns

AI adoption is not a technology problem – it’s a workflow issue

The professionals who figure out AI don’t become less human. They become more available for the work that actually requires humanity.

Yachts

3 trends redefining design in yachts

A new generation of yacht owners – younger, values-led – is looking for vessels that work as an extension of their lives: platforms for exploration, wellbeing and connection. This is redefining the very foundations of yacht design.

Art and auctions

US art market rebounds with 23pc jump in auction sales: report

The United States last year accounted for 69 percent of global auction sales, the highest share in more than a decade and signifying a rebound of the country’s art market.

Webinar

Webinar on March 25: How agentic AI can reshape real estate’s operating model

Join McKinsey & Company March 25 at 9:30 a.m. to 10:15 a.m. EDT (New York time) as they discuss how agentic AI can reshape real estate’s operating model, moving beyond isolated use cases toward redesigned end-to-end workflows.

Real estate

Spending on luxury homes projected to grow 6pc in US in 2026

Even as broader market conditions continue to evolve, the luxury market isn’t pulling back

Fashion and Leather Goods

The chokehold of Carolyn Bessette Kennedy: Style frozen in time

Carolyn Bessette Kennedy’s image is eternal partly because her life was not.

AI adoption is not a technology problem – it’s a workflow issue

The professionals who figure out AI don’t become less human. They become more available for the work that actually requires humanity.

Real estate and design

How can agentic AI reshape real estate’s operating model?

The next wave of AI value in real estate will come less from models writing content and more from systems that can take safe next steps inside real workflows, with the right controls.

Travel and hospitality

St. Regis unveils St. Regis Estates in ultra-luxury step-up for heritage-rich properties

Each estate is selected for its historical resonance and extraordinary natural surroundings, then reinterpreted through the St. Regis lens.

Marketing

Why your TV budget needs a partner

The reality is that your TV investment is probably performing exactly as designed.  The problem isn’t your TV buy. It’s what happens when the commercial break starts.

Marketing

5 common CRM mistakes to avoid making at all costs

Let’s say you’ve decided your business needs a CRM or your existing CRM needs an upgrade. How do you set it up correctly?

Luxury Women Leaders Summit

Announcing Luxury Women Leaders Summit April 15 in New York

Registration is open for Luxury Roundtable’s third annual Luxury Women Leaders Summit April 15 in New York. Speakers include senior execs from Rolls-Royce, UBS, J. P. Morgan Chase, Kearney, The RealReal, Moët Hennessy, Condé Nast, Chief, Burgess Yachts, Douglas Elliman, Barnes, Coldwell Banker Warburg and David Yurman, among nearly 30 executives. Join us!

Education

LVMH entices future talent in creative, craftsmanship and customer experience through maison exhibition

In a new record, 2,116 visitors discovered more than 280 Métiers d’Excellence (Crafts of Excellence) in Paris at the Carreau du Temple on the first day of the new edition of the “You & ME” tour.

AI adoption is not a technology problem – it’s a workflow issue

The professionals who figure out AI don’t become less human. They become more available for the work that actually requires humanity.

The chokehold of Carolyn Bessette Kennedy: Style frozen in time

Carolyn Bessette Kennedy’s image is eternal partly because her life was not.

How should global luxury firms navigate a destabilized Middle East?

The notion of the Gulf countries – United Arab Emirates, Qatar, Oman, Bahrain, Kuwait and Saudi Arabia – as safe havens for wealth and the wealthy has been dented.

More Columns

Harnessing AI: How to mitigate risks

While there are a multitude of applications for generative AI, marketing is one of the areas that has made the greatest inroads while still being susceptible to the greatest risks.

How retail marketers can profitably clear inventory

The usual approach – clearance sales – are not going to help retailers get out of their current inventory-glut jam and build the runway they need to hit their longer-term goals.

More Profiles

AI adoption is not a technology problem – it’s a workflow issue

The professionals who figure out AI don’t become less human. They become more available for the work that actually requires humanity.

Webinar on March 25: How agentic AI can reshape real estate’s operating model

Join McKinsey & Company March 25 at 9:30 a.m. to 10:15 a.m. EDT (New York time) as they discuss how agentic AI can reshape real estate’s operating model, moving beyond isolated use cases toward redesigned end-to-end workflows.

Announcing Luxury Women Leaders Summit April 15 in New York

Registration is open for Luxury Roundtable’s third annual Luxury Women Leaders Summit April 15 in New York. Speakers include senior execs from Rolls-Royce, UBS, J. P. Morgan Chase, Kearney, The RealReal, Moët Hennessy, Condé Nast, Chief, Burgess Yachts, Douglas Elliman, Barnes, Coldwell Banker Warburg and David Yurman, among nearly 30 executives. Join us!

More Events