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Sustainability

Bénédicte Épinay, CEO of Comité Colbert, on why sustainability is key to the future of French luxury brands

February 28, 2024

At Christian Dior Couture, scraps of fabric are upcycled into unique window decorations. Image: Andrea Cenetiempo At Christian Dior Couture, scraps of fabric are upcycled into unique window decorations. Image: Andrea Cenetiempo

 

By Mickey Alam Khan

France’s top luxury trade body took the unusual decision Feb. 16 to distribute a print magazine that would ride piggyback to 34,000 households receiving The New York Times newspaper in wealthy Manhattan. The singular focus of the ad-supported supplement highlighting disparate efforts by various French luxury brands? Sustainability.

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MOST READ
  1. North America takes lead for new luxury store openings, New York regains top spot: report
  2. Formula One is most-wanted sport event on calendar for affluent consumers globally
  3. India's most valuable family businesses are now worth $1.46 trillion: report
  4. Focusing solely on customer needs risks employee wellbeing
  5. Report: Potential of Africa’s residential and commercial real estate markets
  6. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  7. ‘Affluent India’ population to grow to 100 million by 2027: report
  8. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  9. Why 42pc of luxury brands are stuck in pilot purgatory
  10. More generations, more pressure in beauty and cosmetics market: report


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