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  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  4. What is the future of work and the workplace? 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Growth that works today is not always the growth that builds tomorrow
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. Indian luxury needs new pitch: From Made in India to Owned by India
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Sustainability

Bénédicte Épinay, CEO of Comité Colbert, on why sustainability is key to the future of French luxury brands

February 28, 2024

At Christian Dior Couture, scraps of fabric are upcycled into unique window decorations. Image: Andrea Cenetiempo At Christian Dior Couture, scraps of fabric are upcycled into unique window decorations. Image: Andrea Cenetiempo

 

By Mickey Alam Khan

France’s top luxury trade body took the unusual decision Feb. 16 to distribute a print magazine that would ride piggyback to 34,000 households receiving The New York Times newspaper in wealthy Manhattan. The singular focus of the ad-supported supplement highlighting disparate efforts by various French luxury brands? Sustainability.

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MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  4. What is the future of work and the workplace? 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Growth that works today is not always the growth that builds tomorrow
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. Indian luxury needs new pitch: From Made in India to Owned by India


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