Luxury Marketer
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  1. Future of luxury goods is AI-powered transformation: report
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Columns

Luxury must rethink the codes of masculine status

February 12, 2026

Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys

 

By Livia Stefanini

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  3. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  4. How brands are turning customers into communities
  5. Future of refrigeration in the luxury home – and what consumers are telling brands
  6. Webinar Oct. 9: Why AI is key to luxury's future
  7. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  8. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car
  9. 1 week left – Countdown begins for Luxury Outlook Summit New York
  10. How to advise your audience without wagging your finger at them?


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