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Formula 1, LVMH announce 10-year global partnership for cross-sector scale

October 2, 2024

Formula 1 continues its global growth, attracting new and more diverse audiences for its motorsport races. Image credit: Formula 1 Formula 1 continues its global growth, attracting new and more diverse audiences for its motorsport races. Image credit: Formula 1

 

By Luxury Marketer Intelligence

LVMH will become a global partner of motorsport giant Formula 1 in a 10-year agreement that kicks off next year, plugging the missing automotive hole in the French luxury group’s repertoire.

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Luxury fashion sector needs to reinvent amidst widespread global slowdown
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  4. Future of refrigeration in the luxury home – and what consumers are telling brands
  5. 1 week left! Claim your spot at Luxury Roundtable's Sept. 25 summit
  6. Report: US luxury retail expansion to continue unabated
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  8. Is luxury losing its luster as US affluent consumers’ priorities shift?
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  10. Access no longer the new scarcity for global wealthy: report


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