Luxury Marketer

Travel and hospitality

Four Seasons outlines long-term growth strategy after 65-year run so far

January 27, 2026

Four Seasons Private Residences Abu Dhabi at Saadiyat Beach. Image credit: Four Seasons Four Seasons Private Residences Abu Dhabi at Saadiyat Beach. Image credit: Four Seasons

 

Four Seasons in the year ahead will open a mix of hotels and resorts – some set within the walls of landmark heritage properties and other brand-new experiences that are built to reflect the beauty of their surroundings.

Founded in 1961 in Toronto by Isadore Sharp, Four Seasons now operates 135 hotels and resorts as well as 61 residences in 47 countries worldwide. The company’s next chapter is defined by strategic expansion, focusing on the destinations where Four Seasons seeks to elevate the local luxury offering and contribute to long-term market development.

“Personalized service, delivered with warmth and authenticity, is our most enduring advantage,” said Alejandro Reynal, president/CEO of Four Seasons, in a statement.

“As we look ahead, we remain focused on growing with intention, protecting what makes Four Seasons special, while continuing to introduce exceptional products and experiences that elevate the moments we create for our employees, guests, residents and partners,” he said.

Privately held by majority shareholder Cascade Investment, along with Kingdom Holding Company and Four Seasons founder/chairman Mr. Sharp, through Triples Holdings Limited, Four Seasons is supported by shareholders aligned around strategic growth and long-term investment stability, Mr. Reynal said.

“Our shareholders provide the steady stewardship that enables the company to think and act for the future,” he said. “Our hotel owners are essential partners in bringing the Four Seasons experience to life worldwide. Together, these relationships strengthen the brand and inspire us to grow with purpose and care.”

Four Seasons Hotel Rio de Janeiro at Leblon. Image credit: Four Seasons Four Seasons Hotel Rio de Janeiro at Leblon. Image credit: Four Seasons

Strategic expansion across key markets
Recent and upcoming openings include:

With approximately 60 additional projects at various stages of development, the company has recently unveiled more details on its pipeline, including those that introduce Four Seasons to some of the world’s most iconic cities for the first time.

In Germany, Four Seasons will return to Berlin after 20 years, with the reimagination of a storied hotel into an entirely new luxury experience.

Four Seasons will continue to expand its portfolio in the years ahead with its return to Brazil with a new luxury hotel in Rio de Janeiro at Leblon Beach.

The company will also enter new U.S. destinations such as Charleston, and expand its Mountain Collection with projects in Telluride and Deer Valley.

Growth will also continue across the Middle East with a mix of hotel, resort and residential projects.

Four Seasons Yacht. Image credit: Four Seasons Four Seasons Yacht. Image credit: Four Seasons

Experiential travel
Four Seasons is redefining experiential travel through its growing portfolio of immersive journeys:

  • Four Seasons Yachts will introduce a new, elevated expression of the brand at sea with Four Seasons I setting sail in 2026. The yacht’s inaugural voyages will span iconic destinations and exclusive ports across the Mediterranean, Caribbean and Adriatic, marking a bold new chapter for Four Seasons and continuing its legacy of innovation and service excellence.
  • The Four Seasons Private Jet Experience continues to add new itineraries and destinations to its roster of around the world and regional journeys. Popular with guests for more than 10 years, the Private Jet experience continues to achieve high guest satisfaction and foster a deeply loyal community of returning guests, driving some of the highest repeat rates in the industry.
  • New multi-property itineraries offer highly curated, locally guided journeys designed to create deeper, more authentic connections to each destination. Launching in Bali, Spain and Mexico, the collections will expand in the years ahead as Four Seasons continues to grow its portfolio in key markets.

Four Seasons Hotel Madinah in Saudi Arabia. Image credit: Four Seasons Four Seasons Hotel Madinah in Saudi Arabia. Image credit: Four Seasons

Residential and lifestyle offerings
Four Seasons continues to lead the branded residential sector with a portfolio that blends the comfort of home with intuitive care, exceptional design and personalized service.

The company now manages 61 residential properties in 20 countries, and 65 percent of its development pipeline includes a residential component.

Each project is crafted in collaboration with leading architects and designers, offering distinctive residences complemented by curated amenities and tailored experiences.

Recent and upcoming residential openings include those in Istanbul, Bahrain Bay, Puerto Rico, Mumbai, and expansion in Orlando, along with Naples Beach Club, Shura Island and AMAALA in Saudi Arabia, Cartagena, and a collection of penthouses in Gstaad.

The company is also expanding its portfolio of standalone Private Residences, delivering Four Seasons care outside of a hotel or resort.

Upcoming standalone residences include Washington, DC, Dubai International Financial Centre, Abu Dhabi at Saadiyat Beach, Las Vegas and Coconut Grove in Miami.