Luxury Marketer

Outlook

Global luxury spending, at $1.6 trillion, is flat for 2024 as 50M customers leave market and top customers question exclusivity value prop

November 13, 2024

Luxury brands have to work harder to win the loyalty of Gen Z customers, many of whom have shifted from the category over the past two years. Luxury brands have to work harder to win the loyalty of Gen Z customers, many of whom have shifted from the category over the past two years.

 

Topline findings: