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  3. How HNWIs are reshaping portfolios, providers and luxury adjacent spending in UK, US and China: report
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Marketing

Why is luxury struggling to acquire and retain customers?

August 26, 2025

Loro Piana is one of the most respected cashmere brands worldwide. Seen here: Mannequins in window display at a Loro Piana store in Shanghai, China Loro Piana is one of the most respected cashmere brands worldwide. Seen here: Mannequins in window display at a Loro Piana store in Shanghai, China

 

By Mickey Alam Khan

The luxury business’ No. 1 challenge currently is customer acquisition and retention – as much the case for luxury real estate and hospitality as it is for luxury goods and services.

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