Marketing
August 26, 2025
Loro Piana is one of the most respected cashmere brands worldwide. Seen here: Mannequins in window display at a Loro Piana store in Shanghai, China
By Mickey Alam Khan
The luxury business’ No. 1 challenge currently is customer acquisition and retention – as much the case for luxury real estate and hospitality as it is for luxury goods and services.
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gIwNtPKMoC\/98OzzV8iHCokKFuanOvQsyi9BBPmThCz5ITyumz8b191WvsHE8YqxbHPRWBqbPDu+6oPS0biLK89OAT+yYnEi76gH\/DyFFgNLtb2pmg++a\/CltvnFIgAaiz8G9N3nqqRLymzsLnUOhR4ixfIKlpH9g1EhTmebZqoFkM2xwGfUcfSBsiD20t0JVwsAPq81WpRQDSthh5xFuVNnwADzyDFzs9LGzcXOKR1pIfgVadxOGl88cq1S6zoPedcqZF1kn93+xefZGyKxucJk7jSnyrePlkNTYQozXXn2gKUQDsAQjs1z2Myiep42NCQf9HSpueQkj9MrtDcxoZ5ZJneVxpneaLgEoqgrm9axuvNa0seYadsAtOvSiec0rtBoSZkcJOl4x5kOKGoR6h76TNWJyhGE6ClZueDeHpM22nWqMIewmVnOlI2X21EMNBWoMxXfXRbdcTzhiy2eKHsntPekijOPBno3upuCRQ02ZjAr6spVNv3j0CaLgqBO7xFU2xfjlWZOBOSLyOtmXR4ZxRG4V3EwF2GfYU3ObfSSbLwvzE1bVoIW+EEk5uDSR3EZAmA6wAkwaIzKzjLJAayMgeFcnQJgfhe29RxWENRuV6VS28LjbQJjEzB58wEEzqOLI+k+AM50zninWa6Zkv+MBexAm07MewnYE\/V9g9RhGx6kM49BEK45WKM9qW8dMFVL4iDJ1i2QNLyn7+3Wv6sI2qczm1guAxRQ8baarp184n5dcGGnzBRY7Qz8IspC18zXRAlbIAPyqOyZWdmZZ3YoH6iYSfQPSDdBIXPVsSBi1o94rEt2P289EZzIYJrZ6cym7z76Mt+pvDFVB2A9jDZcdXP7\/U+\/HeZ0KEdh8DOI+YTj+DDjxtTbyVA8F2VQ77jN9E2dxF\/ZlMCFmRTibYxZj2e\/toMR4AeHUfGaVbLkIWaP3h4FzGOuNnw0\/RoGIwy\/ZlyjCrqIfZ0okB1dXjSjI\/JcT5m0zpc0IOabIcgPylRo3GsOv9eGr03kRylHBs+5A6eMoWE38S49wBr1KgFp1+8NOm0LN0fUXnWCsiTTvEobLhtF09aoHuZkCvzk6\/QiMN+Orv2Kxu\/UAHQgVmsGxOqil\/zckGH76KrMVRRbL8\/liA\/09a\/XcgElajEfGdhkq\/Z\/ZTNrT\/zG\/F5zmyKfx725Hq1qS0NZxycc41k\/Mi\/rK6vXnffPofHtUqDcNcw4dTnEHuAN1Ev1pQn\/5lplGRFqMPjsQRsDszBej\/SPuDsiqefTkpRxPBAA45timizaLVp+WFa4nXn8zUcaZMGIK1ooNx2OgztXA4X3nBuFTxdBVO+iYqsmULtEAfIc29FFurTkCh0osK5TmmkywGHXBvgS3jaaV6pXdE\/SNDKTExib1sAkXyLN2PD0mUaBr4D7Qicqjk1+v9Y28whpeDqw4c\/7LF7siSiFfcNAIDj1iBEJu3\/dSPVFSHz75zGttIOUD8tlF46qBmI8vAGmWraZBQ+33c6fqFjk8pi3jkKDsmUu7gwOiW\/uFAS4w0dLMAw+I+Sn0Z3dQVvd7FG5tf5NoG7024cNltbI9EmN2QPUIZwpOkrHTj11\/vd5M44IIIogBn8ADqpLKQb8ZdI5VuVWMi9HHhd\/BfKBQ7gW0qO5NyJE6d\/ptTHTWU3ZfUlqydLZH3qEM66V08zGSOGaNl8mt\/uNPwB5crgZ+LV5TojZNTvRQRtMybx6PUAxVrjIZOZqhC4oMD01f7BukMjQwiR6cVvYY+Hdl94R9bIFYGymPClTBnSaMCObndfVyTEe+sSt7a+\/NfDiboXIaNPA9J9\/hUE\/y6x2eqqPndLOlu2CPTMHFhkstEeIJizUOQlPAHG+JRMUm6q9CIXaC93hzIL2XRievdlJehQVZYkdRNI+q155WuBJnoNMI19upbY00aCnVUSjLBP8zSsp2bL6r+4dZ7fKwZx9fwykUSBSz4MZN6jyTD9YxoI2Bs5eyLIraPJzaNB2vesj1xKbFFoeU8L+xRrv96tsDJ8jFsdukbkwrqvPe42IkqbfvvlCO\/c6qR1ed71edXmFKnngn2z3mjA+KyYOUPOT8Orw38WuajOD7XV4GkAaDQlx+aEmfxPKUH22ftOIO8Zn2nPYmsZI4kh8SmaW75kkYdX+qtj86iyhg6UFI1BZSdI1WIE0uJk9fttpj1Fvw7xVy+L8Ov8OWbV4O2d709wHfybgupD9iZGK15PxXQcBndNQEUK91XH2j7Cfg5oTuxzOIx1FWVzZucbgYPtQmU3uYE5yjFHZ9j\/bQteFCVguCgvBTpt\/OIdwY6CM+cxCHnlfCPfaomqnkesr5L+VSe99fmjO918Bg\/Hk8x9P\/yVwX\/8O1WgarzmD3Fm7xMjLjc9eOQFb06EKyqFqfmZWUcGyHQH8fZ277bPrSzjNXiMc3BcoMxkwBtQRRmY5jrR0HxOJeZSb\/bgzQn2nWmhmunoXWhFYFltL\/t54DhL5FRcgBxWWrfOsnAKBWd20QeE4ZH+OmPDViAyjOB2aqKmgAwT8X3vcXwKi8+aJFyHBOTVEAWXZgYwj6LqJmHqqcqBhu61EVdHm1n5vDTspDxWkdf2sLJvPJq66X4rrVOZoDi0xWqpjKnqAPeWu4rzvd\/\/Tz3spINyLoWTxnlQNVYcpPncPHSZqalj+yYlcbBuB8tlHP4aECEvO1Nyo3hFewsH\/nMklhKGunKuxQS92F+ZxVHichLGIQDnclmqVGBSqNEGddF67kjOLCnffhfdxefK40ehDGQ5f4JB4n6eByDjCxZRRD9Tcw\/CEoE+UshP3TlJn\/hp9OztGMuFJZCd7E4I7842kgkxuhCVSY6ToT1R8lvAON\/quKb5I\/tVZaxL+EJcsNlJZj8owGDE9DstTJTJHe92D1ld0hMrVXnAVGpZDGWrcoHDooqGfA7Sn1ehZ4oDMdBoN4jVOJ2kSg11Vvv8X1mpmyupwRIZ7LmhZnF2L3cmI9T8KTqj6\/9zYLfW1fNTnacrEq1lL7LzN3IJQBK9a4034RP+ZffD8RVIpiTwYpBUPE7GAiATq90KcPh9dtrJ3vPpSOJJFhbS1YPCwdD6A5Q9+S5uBguRcA8gKKLZXw5arHOTQ7ACcSLovCoQNBH4iLTea9eGK4LB7+2M+Bcp4rHrPtrIiaDYg6LDiZcgU0Xh5jI4Z8PzjMTgbe3O3oFWcRI3mkNOlMasjDl\/0kcPut1wKsWnXjrIJ0iqBaAlJlt06Gy8NYNoStKrG6tcGQ9GLBQVqdsFMEwcgfUuyYle3vJtyZ+0wWdSiTTFcV4UIhidZe116RtF7RK7o1h7uPnhp5pcIaDDLPFwmj0XbKEHmQKQf98\/\/vZkAqKVtw22ZfL45uaoSD6MTaoHKpqvasHumdXqj0xWNaKWN64bL77mJNNhTb0HOPgEEgGtfa7yQR0oF3yf1\/MIp6IXEWYL0jiFszyP32Wh7u69n\/NGU17VpQqHV8BRp\/guzvjDbqKtR8pb6zBsFDcmN94luFmrIbYcdH7H2wx6UrEzplC3352gy2Em1kU36vs\/4AHSQi2KHFiWvQfU4uHcQxc9XCw\/VJoHLRUtEq\/gYaroshxrfVNrSbL\/1R\/6mlP0pUkrWZ3gpEeVM1VbQGSnTE3ohMAe2MvesYKhwhgLjx7GmRBzIk34vUyoGt5\/RpVKIGRIze0FI4mb4mdgPstKR5Uh\/TSkp7fnzqwyNOA88H3mzbVnxDtxjdgHxCaVAEMrdePGIxsZdIR25NVWuOMVtepif6TD4OwfrGXuHDs+tZhpVrvFrm70GphoHBI5qCo4sMajSxA\/LCJk+Y7r0LTBm0skYkFpFkrjOYY7kXi\/zDlybGogKVNS9rwzycIUZXUo6ne\/71Vi7kPIp0h2fubQnVpP+iJu\/UDDEkFLwTvM9Nzzl6ytfNBtFgPtVrK6QBhfDXyQf5BQ4VJHeWcC3JnZdRbKPln4PCC0lpLELbDIWIgGFWoPMC5OQUT58\/7bmlH2bM2WAodZROmL0qsNWdBRxYsGYR\/UsEB+iGyHRQF4hFwgUgpPVOw2GAmHIww6uFMkn98KI5sJtk7dGTeBqvexN44REWbgpKecCVGDvdnjJG+bz9XPkddmnNqqRccY4+rfwdSpYn\/uC96g9zLcjEcsIcP8IUkw5nKwmns+YE2mWW7k5oZ42NqfZ3x+txbHokFyClrX2mkTcHJNlTeNPpU1khpHQ1Uardj5+XG5kBKx2ohsX7NWaZXnTfX076zsEvR2ZF5R88887WTQfTD1TFNAO\/0voqg79lVdusg+AXPfNMefqgDNIbWOZFiwXvKhXxRVf7HxsILbUEDyCO+AOocciLiwBxbg8fi67b4cNM4REieOoQb00QHWGcgt2cdajB\/aXMyM6HE9B28Kr3tDNbqqmfSeRa3T1fDHb6fIESxto97Qc5EkrId1J2n1LWdFVbXLVp7EykjtTPmLwoiibvsBZ0q4AniqVcUQKggd+b6NRObSs\/4SbBEtKIqmN3a\/kENiAFzZyiHyaQGG7Ndv\/SrBYYhkMWyJN8myClFwGHHfnxoCRroE4P4o\/c3dR0IwEt9VGt5FaFpkiQ3cXpwULx6CCobm69eZ8skJHzPXSmEWghoXyo\/r+anVlBEd6\/GteYKfKq90cI5bt2xf0gYA1zvlO9AQKDivpmpbV9cyi7oV5y38ySRBDqmZWZEo4+Lc8VsbBWi41Jwo+sk1aPvJ18uP4hWttGagJQkk8Powxmpq+ZWIKYksWKFsEdHfNFSCgZ8Se5F0hrgXU\/dqY5Poa5B\/MtJ6bc2QtdM9AArCP+D7Go+W4K75EX\/KjqplpnIu7qq91Eys8APkQCHOXNtnf\/kq7LgHy758LReHXJ1+dLXIE+KHU1F2H5b5bBQ4QF89WDRZGs76tC54Ue1VslErTIxtaW0TOvFvuPbeu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