Luxury Marketer

Marketing

Death of the agency model – and what replaces itOpen to all readers

Let’s say the quiet part out loud: the traditional agency model is dying.

Real estate and design

Rise of ‘landmaxxing,’ widening wealth divide up in midyear review of US luxury real estate market: report

Global interest in U.S. luxury housing market doubles in 2026 as wealthy buyers bet on American homes, with California and New York leading international inquiries.

Wealth management

HENRYs, while not self-identifying as rich, see themselves as connoisseurs of high-end objects, experiences: report

Collecting is not just about a form of self-expression and means of amassing social capital for High-Earners-Not-Rich-Yet consumers.

Outlook

Consumer mix to shift to 50-50 split between top tier, aspirationals as luxury growth is back on track: report

More balanced consumer pyramid, evolving purchase drivers and GenAI already embedded in consumers’ habits will underpin growth.

Real estate

The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure

Hyderabad is the largest ultra-luxury residential market in South India by value, with ultra-luxury housing stock valued at $888 million.

Watches and jewelry

Richemont sales up 20pc to $7.1B for Q1 2026, buoyed by growth across lines and regions

Sales at Swiss luxury group rose across all regions, with notable double-digit increases in Europe, the Americas, Asia Pacific and Japan, while Middle East and Africa returned to growth.

Outlook

Argentina: Reopening of a sleeping giant for luxury

The country is not yet a mature luxury market in the same sense as Brazil, Mexico or Chile. But it is culturally sophisticated, aesthetically educated and historically receptive to European codes of elegance.

Travel and hospitality

More connected, data-led and performance approach to influence business travel: trends

While cost remains a dominant concern, clients increasingly prioritize traveler well-being and a comfortable, personalized experience.

Wines and spirits

Hennessy, bowing to contemporary tastes, enters new spirits category in company-first

Recognizing a shift in the market, LVMH’s Hennessy spirits brand is venturing into ready-to-drink cocktails for the time in its 260-year history.

Real estate

Luxury housing market growth slows in key cities worldwide: report

Tokyo was the standout annual performer in first-quarter 2026.

Beauty

Ending Coty deal, Kering signs 50-year beauty license with L’Oréal for flagship Gucci brand

The deal allows Gucci and L’Oréal to begin shaping the next chapter of Gucci Beauty a year earlier than planned.

Rise of ‘landmaxxing,’ widening wealth divide up in midyear review of US luxury real estate market: report

Global interest in U.S. luxury housing market doubles in 2026 as wealthy buyers bet on American homes, with California and New York leading international inquiries.

HENRYs, while not self-identifying as rich, see themselves as connoisseurs of high-end objects, experiences: report

Collecting is not just about a form of self-expression and means of amassing social capital for High-Earners-Not-Rich-Yet consumers.

Consumer mix to shift to 50-50 split between top tier, aspirationals as luxury growth is back on track: report

More balanced consumer pyramid, evolving purchase drivers and GenAI already embedded in consumers’ habits will underpin growth.

More Research

Death of the agency model – and what replaces itOpen to all readers

Let’s say the quiet part out loud: the traditional agency model is dying.

Argentina: Reopening of a sleeping giant for luxury

The country is not yet a mature luxury market in the same sense as Brazil, Mexico or Chile. But it is culturally sophisticated, aesthetically educated and historically receptive to European codes of elegance.

Luxury brands build demand. Associates build loyalty

Loyalty in luxury is not a marketing outcome. It is a relationship outcome.

More Columns

Argentina: Reopening of a sleeping giant for luxury

The country is not yet a mature luxury market in the same sense as Brazil, Mexico or Chile. But it is culturally sophisticated, aesthetically educated and historically receptive to European codes of elegance.

Hennessy, bowing to contemporary tastes, enters new spirits category in company-first

Recognizing a shift in the market, LVMH’s Hennessy spirits brand is venturing into ready-to-drink cocktails for the time in its 260-year history.

Bentley ups ultra-luxury car rivalry with announcement of new mystery Torcal model line

Like the Bentayga, Bacalar and Batur before it, the Torcal takes its name from a remarkable natural landmark.

More Profiles

Argentina: Reopening of a sleeping giant for luxury

The country is not yet a mature luxury market in the same sense as Brazil, Mexico or Chile. But it is culturally sophisticated, aesthetically educated and historically receptive to European codes of elegance.

Hennessy, bowing to contemporary tastes, enters new spirits category in company-first

Recognizing a shift in the market, LVMH’s Hennessy spirits brand is venturing into ready-to-drink cocktails for the time in its 260-year history.

Bentley ups ultra-luxury car rivalry with announcement of new mystery Torcal model line

Like the Bentayga, Bacalar and Batur before it, the Torcal takes its name from a remarkable natural landmark.

More Events