Luxury Marketer
  1. Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
  2. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  3. Nearly 50pc of companies now generate value with AI: report
  4. Rise of experiential luxury in India Open to all readers
  5. Yachting: Sea of sameness?
  6. Gen Z, Millennial donors bring new approach to giving: report
  7. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  8. Zurich, Tokyo have highest global housing bubble risk: report
  9. Two silent killers of luxury
  10. On experience: Ultra-high-value travelers no longer impressed by abundance
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  4. AI engines replacing search as starting point for affluent travel research: report 
  5. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  6. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  7. Rise of experiential luxury in India 
  8. How HNW and ultra-affluent consumers qualify new relationships and introductions
  9. In 2024, expect more of the same in China. Now is the time to optimize
  10. Death of the agency model – and what replaces it 
Comment

Wines and spirits

Hennessy, bowing to contemporary tastes, enters new spirits category in company-first

July 12, 2026

Hennessy ready-to-drink cocktails. Image credit: LVMH, Hennessy Hennessy ready-to-drink cocktails. Image credit: LVMH, Hennessy

 

By Luxury Marketer Intelligence

Recognizing a shift in the market, LVMH’s Hennessy spirits brand is venturing into ready-to-drink cocktails for the time in its 260-year history.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  4. AI engines replacing search as starting point for affluent travel research: report 
  5. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  6. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  7. Rise of experiential luxury in India 
  8. How HNW and ultra-affluent consumers qualify new relationships and introductions
  9. In 2024, expect more of the same in China. Now is the time to optimize
  10. Death of the agency model – and what replaces it 


MORE IN Wines & Spirits
Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance Open to all readers
August 14, 2026
Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
August 6, 2026
French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
July 27, 2026
HENRYs, while not self-identifying as rich, see themselves as connoisseurs of high-end objects, experiences: report
July 20, 2026
Nearly two-thirds of Europeans trying to reduce consumption over financial concerns: report
June 9, 2026
Scotch Whisky report: US tariff relief wins reprieve for beleaguered industry
April 30, 2026



RECENT INTELLIGENCE
Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
October 12, 2026
Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
October 8, 2026
Nearly 50pc of companies now generate value with AI: report
October 2, 2026

Yachting: Sea of sameness?
September 30, 2026
Gen Z, Millennial donors bring new approach to giving: report
September 30, 2026
Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
September 29, 2026