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Wines and spirits

Hennessy, bowing to contemporary tastes, enters new spirits category in company-first

July 12, 2026

Hennessy ready-to-drink cocktails. Image credit: LVMH, Hennessy Hennessy ready-to-drink cocktails. Image credit: LVMH, Hennessy

 

By Luxury Marketer Intelligence

Recognizing a shift in the market, LVMH’s Hennessy spirits brand is venturing into ready-to-drink cocktails for the time in its 260-year history.

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