Luxury Marketer
  1. Philanthropic priorities will change as women on track to overtake men in charitable giving
  2. Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
  3. Market optimism up among wealthy despite inflation concerns: survey
  4. Monaco: Continuing appeal defined by rarity and long-term value preservation
  5. Meet Luxury Roundtable’s Sept. 16 summit speakers who shape America’s skyline Open to all readers
  6. Register now for Luxury Roundtable’s Luxury Commercial Real Estate Summit Sept. 16! Open to all readers
  7. Luxury homes in high demand across US while starter-home sales stall: report
  8. Forbes Travel Guide extends mark of excellence with Verified Luxury Residences Open to all readers
  9. What the past 10 years did to US consumers: report
  10. Mediterranean travel shifting away from high-speed itineraries: report
  1. North America takes lead for new luxury store openings, New York regains top spot: report
  2. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  3. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  4. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  5. US luxury homes still moving faster than a year ago across every tier: report
  6. Why luxury brands must pay attention to the branded residences opportunity: report
  7. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  8. 30 top execs to speak at Luxury Women Leaders Summit April 9
  9. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report 
  10. Why 42pc of luxury brands are stuck in pilot purgatory
Comment

Wealth management

HENRYs, while not self-identifying as rich, see themselves as connoisseurs of high-end objects, experiences: report

July 20, 2026

Status and expertise drive a sizable proportion of wine collectors within the HENRYs set. Image credit: Shutterstock Status and expertise drive a sizable proportion of wine collectors within the HENRYs set. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

High-Earners-Not-Rich-Yet consumers (HENRYs) are amassing collections of luxury items not just as a personal hobby or status signifier, but as part of a strategic, long-term approach to building wealth — making these assets that require protection.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. North America takes lead for new luxury store openings, New York regains top spot: report
  2. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  3. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  4. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  5. US luxury homes still moving faster than a year ago across every tier: report
  6. Why luxury brands must pay attention to the branded residences opportunity: report
  7. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  8. 30 top execs to speak at Luxury Women Leaders Summit April 9
  9. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report 
  10. Why 42pc of luxury brands are stuck in pilot purgatory


MORE IN Wealth management
Philanthropic priorities will change as women on track to overtake men in charitable giving
August 6, 2026
Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
August 6, 2026
Market optimism up among wealthy despite inflation concerns: survey
August 5, 2026
Punta del Este: Uruguay’s quiet luxury capital becomes South America’s new wealth address
July 6, 2026
Global wealth rose nearly 11pc in 2025, outpacing past two years: report
July 1, 2026
Global ultra-wealthy population reaches record high of 556,850 individuals: report
June 24, 2026



RECENT INTELLIGENCE
Philanthropic priorities will change as women on track to overtake men in charitable giving
August 6, 2026
Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
August 6, 2026
Market optimism up among wealthy despite inflation concerns: survey
August 5, 2026

Meet Luxury Roundtable’s Sept. 16 summit speakers who shape America’s skyline Open to all readers
August 4, 2026
Register now for Luxury Roundtable’s Luxury Commercial Real Estate Summit Sept. 16! Open to all readers
August 3, 2026
Luxury homes in high demand across US while starter-home sales stall: report
August 3, 2026