Luxury Marketer
  1. Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
  2. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  3. Nearly 50pc of companies now generate value with AI: report
  4. Rise of experiential luxury in India Open to all readers
  5. Yachting: Sea of sameness?
  6. Gen Z, Millennial donors bring new approach to giving: report
  7. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  8. Zurich, Tokyo have highest global housing bubble risk: report
  9. Two silent killers of luxury
  10. On experience: Ultra-high-value travelers no longer impressed by abundance
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. AI engines replacing search as starting point for affluent travel research: report 
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  6. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  7. How HNW and ultra-affluent consumers qualify new relationships and introductions
  8. In 2024, expect more of the same in China. Now is the time to optimize
  9. Headlines: Brexit, China staycation, tough times, exuberant growth
  10. Argentina: Reopening of a sleeping giant for luxury
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Retail

Luxury brands build demand. Associates build loyalty

July 7, 2026

Loyalty in luxury is not a marketing outcome. It is a relationship outcome. Image credit: Shanker Inc. Loyalty in luxury is not a marketing outcome. It is a relationship outcome. Image credit: Shanker Inc.

 

By Martin Shanker

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. AI engines replacing search as starting point for affluent travel research: report 
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  6. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  7. How HNW and ultra-affluent consumers qualify new relationships and introductions
  8. In 2024, expect more of the same in China. Now is the time to optimize
  9. Headlines: Brexit, China staycation, tough times, exuberant growth
  10. Argentina: Reopening of a sleeping giant for luxury


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RECENT INTELLIGENCE
Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
October 12, 2026
Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
October 8, 2026
Nearly 50pc of companies now generate value with AI: report
October 2, 2026

Yachting: Sea of sameness?
September 30, 2026
Gen Z, Millennial donors bring new approach to giving: report
September 30, 2026
Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
September 29, 2026