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  1. Nearly 50pc of companies now generate value with AI: report
  2. Brands are failing to nail community in a fragmented market: report
  3. How accessible luxury brands can leverage new loyalty strategies without eroding brand equity
  4. Bank of America lowers 2027 luxury business forecast with sluggish third-quarter 2026 growth
  5. Marketing is not a straight line to a sale 
  6. Why luxury’s next customer doesn’t look like its last 
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  9. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
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Marketing

How accessible luxury brands can leverage new loyalty strategies without eroding brand equity

January 8, 2026

Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock

 

By Michelle Wood

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NEW INTELLIGENCE

MOST READ
  1. Nearly 50pc of companies now generate value with AI: report
  2. Brands are failing to nail community in a fragmented market: report
  3. How accessible luxury brands can leverage new loyalty strategies without eroding brand equity
  4. Bank of America lowers 2027 luxury business forecast with sluggish third-quarter 2026 growth
  5. Marketing is not a straight line to a sale 
  6. Why luxury’s next customer doesn’t look like its last 
  7. Ruinart invites Japanese artist Tadashi Kawamata to join its Conversations with Nature
  8. Zurich, Tokyo have highest global housing bubble risk: report
  9. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  10. Namibia on track to have 10,000 millionaires by 2040


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