Marketing
May 27, 2026
Tuned-in brands see success by hosting or facilitating community instead of trying to build it. Image credit: Shutterstock
By Luxury Marketer Intelligence
Brand personalization often poses as community building.
{"ct":"1knrtFVEI2+mTIRLaKhQKa3YeURjxMt6EnmTqmM53LXbbnKu8kIXqCEmXk9X\/xJGZKUfQni0LFTibMyXGwNf2iwpEBNOCqsp4WTpf1aJu0v3iiDpiouw6N5eLTZO8oqMDWYa967XcYoyW5tMP1+tiAlIXfuAkON2oE5r4YA6Be2Ubx4GjQK97omEejvt2LJZFi1d069EoCvVYWXSsdmqk58PaSMU+w05dZ4igoBvdtFLH7JDC2pgI3oaHmBqnulwoX5yW9cmgoFLass5fV6Q2ItMYK9IBiG0bgSa1yCpIVZo9dwllBDhfyrjmlgqEXI+4Et7Y1i72Kd6LIb7ao2c6WDVe3hBs+eHWKaP7mpErGSnkLfJmas+6iauHW8GyS0OrLgc8bu8zKvlx8CIc9RwpijI3tFrgm511WsK4hro5vY9VOrR3H7fMmLIvGrob1ALYaArgejirXJUK00fehyF41EuMJWMn1+VUc5Y9NuTwIg7P4+8x7GkQncnF5Duu4khZOn\/I+WYpaAUqMG+w47DMk70jVEITIayoTKLbmQBMd2zG0\/0gVniOhqcmzsw0s6X\/pg0XkbwSQXjJOEtG4CrSGP7MA5I+y6O2PHInwQ8WHI6C\/lYLylj385\/tr4TZhAyTMygrVdQHkoRi7NneXKhWvwoF9hL1w+brScpaPo7DbBVbyKui2hb\/s+2N90bjkIMyQlAWmzPFVIELHiSiv\/ZpjbgAnFfatoZ4fkyCwGfCJSIm+zX5qtHmTNDezUP7CzmMQTzSrHW6vom0xzNhd4B78eNQ3A8a0TdZ7dVeJM\/bq31LuHnmBBSH4aoVLS3YpyV+PjtNCS8H0cXcridEOjRIIe3F7aXefQ7wlfbMiF105Ti\/ZzbvlHjVYeIyh4OdwMxdQDqhvlVTTM1o5gNb3eTjJyZB2TYVM95f2O98l8hDcEui\/QVYE5dtDFCq7VPHv9hmokPP5Y2b+3Vg0VeHTCERL8yh0vaCmAjmrVJvLIO0jSLigQJOfXqGhzVef5Vklhrpo8BOGDovsuTf3dV3QX83W1MoltoLA47TlrpYo8DBHZkljnbvCg7zqbGOC7OvalnYGObBL+0gV1u37RLwztWquiWwWKlzeZOv0L8lVgw9GRzGECGfXehDcmVmV+3ptJ1Qja\/sZJ6fzDF6nQbrjTLkXkEoo+zHrG1QGOesX5tHa0d8q36\/iiv4PGDAOSH3DVOcUHrfWkoLbpsQcltZAbOnkL6PUpsKcgJrvJ0G32LHwtJCxOLNNpMZhf5CRPZdRuUgCuS79kigXFxMSdpidCENll+AcsCNKjIVzn7R26jE5Rf863Ewuid29vUfTyTRmarwkwCSVbdSjP2rrTPJCW+nSh3\/t6ASlSgVuvgV+KEMWHLxR13SBB0tAh0aGbXD4wKhrJmIco2t3kWWdQd6+OFmCFpJHAtVpeKtgWdisSIOdTSXjlwZxTA9tUsa\/Nb\/K+kCjvHGz5PxK14qU9r8gFQf7LbYpNAujfImT0yutEFTC3xHMzorsR39FLsihcux64dUJmPnnoq2T9svwARL6qpot+gXSq4t0C6Oj+AElexKkxICZdvv\/zbGBz6KHCpv3uf8Wc+R0CsBM5EIXU3hORt77nJQJM4T8D2oE2r1S9WFNASoqVrwfMA4wk2wVo30lDNzJtu2pYqBTlhFyR9ZiLZMockg9mTadj0FuclRPTvzJyO\/hjxAM8hkbxvTNXLPXJNZjCpKhGBJz4z3YEs5cBd4lHshz659INWNsvUPWlZH9e7gJQrB4+KyXC5cpPTCpgV3NCNn81jdY8JtKfSm8zGv25JveZZvoOimLL56Me1XB2njrdmyCh8exGyJaU2iH1pH++B+DcMtr+PQ\/3hs9w6FZepAAXaDY+W2ALsBv29lUtDWeHbl+1D5IDP\/O00rvWp+6VqURTxLNRiJAoG+ZjgAByCXXuMYMAo14MAgAiPJWIAkFuVBY0KwKSiy8MRlD7JIRnP7ckigAeC9\/Qez6RzZQzdID57eCkXT0ykC8I54GHynuD5qW7rrd4YS0pPzhqrF8g27oFBjcxirgh\/Y5LNKx\/tSEdL+ke+tlz\/\/9nzN2EEeqrCV\/tuWbJIDABl87ODxqDbAJELw5XRwV8HNx34SliAev2vqN5+LKU6GhFrdLLlPuv4vtqxr6vDSGQw3Gn\/0HknD9nvn0qNFRz0BiK0\/9r7b3cBjuzDQQ0AnDecFrWL9z958q1GrE6fJwvpopT4kzM+MoSUSOguDKuqfWgdKhL3BC4TgqRlywgO0muz\/IwX+vJpEyq81AW71nsb\/MEHjSyCiJ3e\/91j8AV2PNxZQzDkXRPhlFTiLFaaWlQwPdhJR6GGTCQ3cuZCtzz4JS4jbgC5B6YAY9YzkpQiWQi5\/ttHCYBxoaYldjLlHgnPY3d73FLI4oc4FvULaeNLYDa9SxQ9RIX9Sc48bVQP\/WfLt7NsY1c11w5OkdRcmw26a\/wUAe0PkFaGJQ6q57eAaxdBHopNvEFmZfprLkmQACxQGGHv+OmwJCzmTWuiFDjZv9J06VcrWVxDqETsc1HPxXgXPqUl4awCTwuh\/y1uY\/MYHxQfeJdb4N0Hv8Nx1vd\/idEvB6BGqf8C1VxoqY0U6MXkyM4tK30nAvhOTvZ+c+Ltzp120BXHC6xAHsYWd+9Am7OlA5yVBNcyiULDjsGNPv92WxI6Nzryxvt16Lq+y4JlT6naEf6Lv8s8RBFSbNbVdjn3BHq2KVi1PKyNiiEs7GVhlBQiL9i5YcvtHL+4NkWVbh9BKDo6HnGaw53vlSqO5zKyDB5EMktDBVkemSu3ENXI8ADSihRXp\/Qwej7gGdk3PftglwcQiHRST9L4wCtxYKqNu0TRHGQL9pBUryDkJfd0tiZTcNUbkLiGxx9r6OvBbjZn9uV9sTsc1DQmYFfRxnBetX8UoNm\/g1\/kmKQnXDtU8Z\/epjZc2FDwFdZziuKvauBfmbpviqQW\/c4aTeVptms743dr0jAkE4JV4IJ3yh+FbjhUYY6ffgjDfAnmMJrxw43Kdh3qLzoX7d2Xdh8HMOEFoRPeucPrGQWqUnM7dNlRfUO\/A6ZqUbOMYsCmKHraVTaGSkBcCfJpTHE956\/a9G6TJeDoG7VlMXxcworZuJDh5hTf2YmIGzYxMCrRbFK4wAjh9dDvAZVJGc6kOxpLIx3uEI5PfYek9F57QEUHOi+ubUxRY8bPd01BuPpS+\/HOm9y\/ifFRkppHu6L8jVHZ3wo6Nh\/IsBe7Wnp5cQFQC6EeflygW7+hp8zWR2+1ds5rn6chDubRr82ithxDtYizxdJqm3j6Svb7tCMqvfweaih4WgchbT082aqkir4Ydmcm51Jn01hkb8KqunYnE\/cFqc1KzrahvO+iNgpMXeDbEmI++zh8alMfOdXsZa+yVKQqIdyBAlYB1SKQ8I2SLOeJcMti9+CgMeiZjmEquHsX65\/y++01q7QayWrRIGIwLVSNKIMrjwd96XMC2+QZd\/9jU3RuyoKyGZ6qDLcvNvUIRvUZtfFQ1j8XVz+V\/+nOTmQPpa9WQUvIrBF2L5ZP50b\/tekzs0mCuJp6UomNy3koMADLpDlsrDDPoFj6xvf4phKX2DsP37ox4nMKX\/\/3bNkuQt2a51eJR5\/qZhBD8ymY\/q\/XOUTwxpnva3rQSkFhq29zLT\/0cU7OUWs0eyso7xAXPkh4RClf9+dYiM8Ja7H0khsvWkH\/g49sJvIMqyx5EyGbIfMYgoNPCmf+VWBXqvjxoJOS3VB8ZVPIgOkelKmKhPThzGrZ1zIe3FCbZcRxzpiNr4D\/pTmo\/dv1iqEF\/Uj7qOQjAJLjzbHHFCYR3AWBJOHkACocm7o0v4bnl35YI4pGTUhJCCtRJYf5ao51wtj\/v03qM4NiZxTqhRKNkzPWdbcTWCBu1M9d9Jcpp24wvLRgMC5uyJD1mchFEn7o4AR7nf8hi1zgkgarBjvhE1dKe4aAFhzGA1un4IXciZQnnXK2nJDYj3NW4ZVrWEt+TjlfGa3ePbwMdUM7CbG\/j8zgxgqHhi0TkwD6Hw7\/O7fXe8alTOEjbIfKPrepW8Oh0FptpQyAVM2SbTSztIpC1GDi0TtkVDkC1WJw\/OeiAGJYmtIQJhm+edKjtg3cQR1yaybCUoxVEMXW3\/YN6WEK6U\/SmVSy6wEa7CoBzy\/UUuIsX9oTjGzKuNZACXW\/79pYxJqE1tVrP3+s9zS79WIWBXcwEclqa2tn+Ac2313v5TbW\/73UKEbOYYt3eQOJ\/5JUts0WsE8aJiYSM\/HSaisav2rRxyXK33naSu5z95FUD7O6VMSDTnuAbovZPbPX8Uzj0qgbKnxJWbU4IMRrn3lepuz4zOZIyF4D6IzKEls\/U23Pr2AyQ\/BawylhWfxjfJeTmC+71\/R+hXoQ+bw0cWjS\/KfrF4pbPaO3GhWcr6FwfIaEmXrjhOaHxiFG4nvvkTXVOOxEnD3fuX6e0q97kOyNhyeXqUBac2DCVUAFkI7rrSM1n\/uB\/GEn0tcMgGuPvCZp5FiKIXCOrnfiM1Sg2uuXwPap6GOdGEFVjm7\/Upqtj3QmJO6VydajoKCBagPbDiGmn1ibHAo6QNECuJ2Iw5IiVzPUqIlgkHN6AArXbszVR3\/spSNRgZ7wqVgiJKn0vo3WYFqViZV3jiGQWu\/r2xJX8GdqkOu9sSq1sDzZneAc22dIBz2ItFUkWGaGK2rX4JYyz3aGofXUIBZ4elF7xKuuFmY5FDUgyGaTRrjUcAte03IYj4RBYKoSIOOAuX\/E0djafxEePYzuCavIjjqB4QOf7o0ITxuuawMjB+HELwb86eq7cT1kjK+S281K\/aGnU+4trcrc\/mQ8Z\/I5zUGVxv1WpTl\/fV7DUOw7fNyNAB6ALuNRAxn5q2h8cLR3CuB2fl14JHISISdUpQ1S310frAmspdG2cUX\/sXoM6pKql5EEfcDwJwxLeipKxQQRtT5nNV67yGkNsrd51Y2Z4hTUwdI\/4BGHkWdNQ\/b9athJn0KPmkadzkgC7SgiXXU2XaKrvhHy8jp0DlI\/iUeOlX8AYUe1VNV7Os9EZmlaWilHpQa6G3Fj90DT3pkwFOKzHlzUbolxXt8BV9jyAi9FlhAmPhEOLuFh+fk0kJzWGUMugl0EUzDSJwIF8+QUyqQJAT0Hk\/yhugO6IbKW8qvPIVAFPVwFqzR2xf0RwgsZtCPPPB9qtnJAKktMVgdQaB4Lg6iF2CFWQ6cXLnO\/bGP4Rz+Ggs2cJjOkhgDJ3YVUXBNfL6ONLLgK39xM9HnnlkudW4lvNysl7vyOQ\/ZDEEkX8XoH+j4ZbJmgVZS3Gc0TV9BAOebgXAjZAtbWnQ==","iv":"9c9b962d227dc6f5bf667786ae6526c9","s":"3acbafcc66288585"}
Share your thoughts. Click here