Luxury Marketer
  1. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  2. Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
  3. How corporate boards and executives govern the rise of AI: report
  4. 1 week left to meet the top players in luxury commercial real estate Open to all readers
  5. Report: Where to live in Switzerland?
  6. As regulation raises fashion circularity baseline, focus shifts from compliance to operating advantage: report
  7. Why simply speed in luxury is not the answer
  8. The real creator of desire in luxury Open to all readers
  9. Abu Dhabi luxury real estate market shrugs off Middle East conflict to post record growth
  10. Is the fragrance industry’s center of gravity shifting from Paris to UAE?
  1. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  2. 2 weeks left! Register now for the Luxury Commercial Real Estate Summit NYC 
  3. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
  6. IP options to protect products in the fashion industry
  7. British buyers drive Greek luxury property demand as wealth relocation from UK amps up
  8. Leading Hotels of the World extends alliance with DayBlink GPO for new revenue, management, payment services
  9. Namibia on track to have 10,000 millionaires by 2040
  10. Bank of America debuts art consulting service for clients to navigate complex market
Comment

Perfumes, cosmetics and beauty

Is the fragrance industry’s center of gravity shifting from Paris to UAE?

September 2, 2026

The UAE's Lattafa and Armaf fragrance brands have used influencer-driven campaigns to reach leading positions on TikTok Shop, selling directly to consumers in markets that their founders once had to court through distributors. Image credit: Sterling Perfumes, Armaf The UAE's Lattafa and Armaf fragrance brands have used influencer-driven campaigns to reach leading positions on TikTok Shop, selling directly to consumers in markets that their founders once had to court through distributors. Image credit: Sterling Perfumes, Armaf

 

By Luxury Marketer Intelligence

When IFF opened a creative center in Dubai, and Takasago moved to follow with its own in 2026, the decisions were read across the industry as more than expansion.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  2. 2 weeks left! Register now for the Luxury Commercial Real Estate Summit NYC 
  3. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
  6. IP options to protect products in the fashion industry
  7. British buyers drive Greek luxury property demand as wealth relocation from UK amps up
  8. Leading Hotels of the World extends alliance with DayBlink GPO for new revenue, management, payment services
  9. Namibia on track to have 10,000 millionaires by 2040
  10. Bank of America debuts art consulting service for clients to navigate complex market


MORE IN Perfumes, cosmetics & beauty
Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
August 25, 2026
South Korea’s K-beauty, going beyond regional hype, spearheads the next phase of global beauty
August 17, 2026
Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
August 6, 2026
Hermès, buoyed by leather goods and silk lines, records 6.1pc jump in first-half 2026 sales to $9.33B
July 29, 2026
French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
July 27, 2026
Richemont sales up 20pc to $7.1B for Q1 2026, buoyed by growth across lines and regions
July 15, 2026



RECENT INTELLIGENCE
Questionable returns behavior becoming increasingly commonplace among US shoppers: report
September 10, 2026
Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
September 10, 2026
How corporate boards and executives govern the rise of AI: report
September 9, 2026

Report: Where to live in Switzerland?
September 7, 2026
As regulation raises fashion circularity baseline, focus shifts from compliance to operating advantage: report
September 7, 2026
Why simply speed in luxury is not the answer
September 7, 2026