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AI, tech and automation

Nearly 50pc of companies now generate value with AI: report

October 2, 2026

AI, like the Internet/World Wide Web, social media and mobile before it, is a key member of the Digital Quad: the four transformational technologies that impact consumers' work and play lives, for better or worse. Image credit: Treecha, Shutterstock AI, like the Internet/World Wide Web, social media and mobile before it, is a key member of the Digital Quad: the four transformational technologies that impact consumers' work and play lives, for better or worse. Image credit: Treecha, Shutterstock

 

By Luxury Marketer Intelligence

A year ago, the story of enterprise AI was that of a small, elite contingent pulling away from a large, struggling majority. Research found just 5 percent of companies generated substantial value from AI, while most reported minimal returns.

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