AI, tech and automation
October 2, 2026
AI, like the Internet/World Wide Web, social media and mobile before it, is a key member of the Digital Quad: the four transformational technologies that impact consumers' work and play lives, for better or worse. Image credit: Treecha, Shutterstock
By Luxury Marketer Intelligence
A year ago, the story of enterprise AI was that of a small, elite contingent pulling away from a large, struggling majority. Research found just 5 percent of companies generated substantial value from AI, while most reported minimal returns.
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","iv":"aca05c8a27c45d52d5c7c66bffc3c163","s":"a13e06cc88998a7c"}
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