Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock
How accessible luxury brands can leverage new loyalty strategies without eroding brand equity
Posted By Luxury Marketer Columnist On In Advertising & marketing,Columns,Featured,Marketing,News,Newsletter,Research | No Comments
Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock
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","iv":"712fb5b8c8d1bc3d46792c396c590766","s":"f18f3a2ba1c91ab3"}
