Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock
How accessible luxury brands can leverage new loyalty strategies without eroding brand equity
Posted By Luxury Marketer Columnist On In Advertising & marketing, Columns, Featured, Marketing, News, Newsletter, Research | No Comments
Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock
{"ct":"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","iv":"7a6e3efc03a30b13d27d3ede837150c0","s":"a72a707eede04f5e"}
