Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock
How accessible luxury brands can leverage new loyalty strategies without eroding brand equity
Posted By Luxury Marketer Columnist On In Advertising & marketing,Columns,Featured,Marketing,News,Newsletter,Research | No Comments
Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock
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","iv":"8fe7f6a494e99fcb54fd6acd9173fc5a","s":"4b4e7bb1ee91b8ce"}
