Luxury Marketer
  1. Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. 49pc of current customer service jobs will be lost to AI by 2030: report
  4. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them Open to all readers
  5. Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
  6. Future of luxury goods is AI-powered transformation: report
  7. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  8. Brands are failing to nail community in a fragmented market: report
  9. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  10. What are the new rules of true luxury? British luxury marketers expound
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. Webinar Oct. 9: Why AI is key to luxury's future
  6. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  7. How to advise your audience without wagging your finger at them?
  8. 1 week left – Countdown begins for Luxury Outlook Summit New York
  9. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car
  10. Why brands should scale back and focus on the core to drive growth
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Marketing

How accessible luxury brands can leverage new loyalty strategies without eroding brand equity

January 8, 2026

Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock

 

By Michelle Wood

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. Webinar Oct. 9: Why AI is key to luxury's future
  6. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  7. How to advise your audience without wagging your finger at them?
  8. 1 week left – Countdown begins for Luxury Outlook Summit New York
  9. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car
  10. Why brands should scale back and focus on the core to drive growth


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RECENT INTELLIGENCE
Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
May 29, 2026
Future of refrigeration in the luxury home – and what consumers are telling brands
May 29, 2026
49pc of current customer service jobs will be lost to AI by 2030: report
May 29, 2026

Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
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Future of luxury goods is AI-powered transformation: report
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41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
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