Luxury Marketer
  1. Value of luxury must be clearly demonstrated, genuinely felt by wealthy to retain loyalty Open to all readers
  2. UAE still poised for growth in post-conflict era: report Open to all readers
  3. From ownership to proven worth: Why luxury is entering its most honest era yet Open to all readers
  4. Leading Hotels of the World extends alliance with DayBlink GPO for new revenue, management, payment services
  5. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving Open to all readers
  6. How HNWIs are reshaping portfolios, providers and luxury adjacent spending in UK, US and China: report
  7. Price becomes primary battleground for this year
  8. L’Oreal closes transaction to buy House of Creed, Kering Beauté for $4.6B
  9. Which global cities are creating the best opportunities for investors, occupiers?
  10. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  1. Which global cities are creating the best opportunities for investors, occupiers?
  2. Why brands missed the moment on social 
  3. Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks
  4. From ownership to proven worth: Why luxury is entering its most honest era yet 
  5. LVMH entices future talent in creative, craftsmanship and customer experience through maison exhibition
  6. 68pc of small business owners to up marketing budgets in 2026
  7. How HNWIs are reshaping portfolios, providers and luxury adjacent spending in UK, US and China: report
  8. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  9. Your invitation to join us at the Luxury Outlook Summit 2025
  10. See who's speaking at the Luxury Outlook Summit 2025 New York
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Marketing

How accessible luxury brands can leverage new loyalty strategies without eroding brand equity

January 8, 2026

Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock

 

By Michelle Wood

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NEW INTELLIGENCE

MOST READ
  1. Which global cities are creating the best opportunities for investors, occupiers?
  2. Why brands missed the moment on social 
  3. Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks
  4. From ownership to proven worth: Why luxury is entering its most honest era yet 
  5. LVMH entices future talent in creative, craftsmanship and customer experience through maison exhibition
  6. 68pc of small business owners to up marketing budgets in 2026
  7. How HNWIs are reshaping portfolios, providers and luxury adjacent spending in UK, US and China: report
  8. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  9. Your invitation to join us at the Luxury Outlook Summit 2025
  10. See who's speaking at the Luxury Outlook Summit 2025 New York


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