Luxury Marketer
  1. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  2. Nearly 50pc of companies now generate value with AI: report
  3. Rise of experiential luxury in India Open to all readers
  4. Yachting: Sea of sameness?
  5. Gen Z, Millennial donors bring new approach to giving: report
  6. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  7. Zurich, Tokyo have highest global housing bubble risk: report
  8. Two silent killers of luxury
  9. On experience: Ultra-high-value travelers no longer impressed by abundance
  10. Bank of America lowers 2027 luxury business forecast with sluggish third-quarter 2026 growth
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Engagement through experiences key for success, Asian Racing Conference hears
  4. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  5. On experience: Ultra-high-value travelers no longer impressed by abundance
  6. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  7. French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
  8. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  9. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc
  10. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
Comment

Marketing

How accessible luxury brands can leverage new loyalty strategies without eroding brand equity

January 8, 2026

Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock Gaining or regaining customer loyalty will be a key imperative for luxury brands and retailers amidst rapidly evolving shopping behavior across generations. Image credit: Tina Ji, Shutterstock

 

By Michelle Wood

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Engagement through experiences key for success, Asian Racing Conference hears
  4. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  5. On experience: Ultra-high-value travelers no longer impressed by abundance
  6. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  7. French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
  8. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  9. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc
  10. Questionable returns behavior becoming increasingly commonplace among US shoppers: report


MORE IN Marketing
Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
October 8, 2026
Why luxury’s next customer doesn’t look like its last Open to all readers
September 25, 2026
Marketing is not a straight line to a sale Open to all readers
September 25, 2026
Marketing needs to catch up to consumer usage of AI
September 24, 2026
Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
September 10, 2026
The real creator of desire in luxury Open to all readers
September 4, 2026



RECENT INTELLIGENCE
Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
October 8, 2026
Nearly 50pc of companies now generate value with AI: report
October 2, 2026
Rise of experiential luxury in India Open to all readers
October 1, 2026

Gen Z, Millennial donors bring new approach to giving: report
September 30, 2026
Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
September 29, 2026
Zurich, Tokyo have highest global housing bubble risk: report
September 29, 2026