Luxury Marketer
  1. Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
  2. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  3. Nearly 50pc of companies now generate value with AI: report
  4. Rise of experiential luxury in India Open to all readers
  5. Yachting: Sea of sameness?
  6. Gen Z, Millennial donors bring new approach to giving: report
  7. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  8. Zurich, Tokyo have highest global housing bubble risk: report
  9. Two silent killers of luxury
  10. On experience: Ultra-high-value travelers no longer impressed by abundance
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Engagement through experiences key for success, Asian Racing Conference hears
  3. French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
  4. Stinaa.J and the rise of orthopedic luxury footwear
  5. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc
  6. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  7. Register now for the Global Wealth Conference New York Nov. 13!
  8. Growth that works today is not always the growth that builds tomorrow
  9. Free webinar Nov. 21: How luxury is being redefined and what it means for brands and you
  10. Free webinars for the holidays: What's up with the Chinese female luxury buyer and Outlook 2024
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Free webinar Nov. 21: How luxury is being redefined and what it means for brands and you

November 17, 2023

Louis Vuitton is often cited as an example of a major luxury brand that has kept with the times, attracting new and younger generation of both aspirational and affluent consumers to its vibrant, color and well-designed merchandise. The brand is adapting to its customers' wants and desires. Image: Louis Vuitton Louis Vuitton is often cited as an example of a major luxury brand that has kept with the times, attracting new and younger generation of both aspirational and affluent consumers to its vibrant, color and well-designed merchandise. The brand, as seen with its Colormania effort, is adapting to its customers' wants and desires. Image: Louis Vuitton

 

By Luxury Marketer Intelligence

For generations, luxury stood by a standard definition: a high-quality product with impeccable craftsmanship, enviable heritage, stellar positioning, exquisite customer service and limited distribution. The arrival of luxury conglomerates that value scale as much as quality and creativity, a rising aspiring class that devours branded luxury, China's growing clout and a perceptible shift to unique experiences has forced a reconsideration of luxury values.

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Engagement through experiences key for success, Asian Racing Conference hears
  3. French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
  4. Stinaa.J and the rise of orthopedic luxury footwear
  5. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc
  6. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  7. Register now for the Global Wealth Conference New York Nov. 13!
  8. Growth that works today is not always the growth that builds tomorrow
  9. Free webinar Nov. 21: How luxury is being redefined and what it means for brands and you
  10. Free webinars for the holidays: What's up with the Chinese female luxury buyer and Outlook 2024


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