Webinars
November 17, 2023
Louis Vuitton is often cited as an example of a major luxury brand that has kept with the times, attracting new and younger generation of both aspirational and affluent consumers to its vibrant, color and well-designed merchandise. The brand, as seen with its Colormania effort, is adapting to its customers' wants and desires. Image: Louis Vuitton
By Luxury Marketer Intelligence
For generations, luxury stood by a standard definition: a high-quality product with impeccable craftsmanship, enviable heritage, stellar positioning, exquisite customer service and limited distribution. The arrival of luxury conglomerates that value scale as much as quality and creativity, a rising aspiring class that devours branded luxury, China's growing clout and a perceptible shift to unique experiences has forced a reconsideration of luxury values.
{"ct":"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","iv":"9c8359461254ebb2e14443fd48dd0507","s":"6f16c792ce149bcf"}
Share your thoughts. Click here