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Engagement through experiences key for success, Asian Racing Conference hears

March 31, 2026

The International Chinese New Year Night Parade on 17 February (first day of Chinese New Year) is one of the highlight events of the Club’s Year of the Horse campaign. The float, themed “Riding High Together in the Year of the Horse,” features three magnificent horses, symbolizing the vitality, prosperity and forward-looking spirit traditionally associated with the Year of the Horse. Image credit: The Hong Kong Jockey Club The International Chinese New Year Night Parade on 17 February (first day of Chinese New Year) is one of the highlight events of the Club’s Year of the Horse campaign. The float, themed “Riding High Together in the Year of the Horse,” features three magnificent horses, symbolizing the vitality, prosperity and forward-looking spirit traditionally associated with the Year of the Horse. Image credit: The Hong Kong Jockey Club

 

By Luxury Marketer Intelligence

RIYADH, Saudi Arabia – Experience-driven offerings and enhanced digital assets are key in helping create memorable race days.

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