Louis Vuitton is often cited as an example of a major luxury brand that has kept with the times, attracting new and younger generation of both aspirational and affluent consumers to its vibrant, color and well-designed merchandise. The brand, as seen with its Colormania effort, is adapting to its customers' wants and desires. Image: Louis Vuitton
For generations, luxury stood by a standard definition: a high-quality product with impeccable craftsmanship, enviable heritage, stellar positioning, exquisite customer service and limited distribution. The arrival of luxury conglomerates that value scale as much as quality and creativity, a rising aspiring class that devours branded luxury, China's growing clout and a perceptible shift to unique experiences has forced a reconsideration of luxury values.