Luxury Marketer
  1. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  2. Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
  3. How corporate boards and executives govern the rise of AI: report
  4. 1 week left to meet the top players in luxury commercial real estate Open to all readers
  5. Report: Where to live in Switzerland?
  6. As regulation raises fashion circularity baseline, focus shifts from compliance to operating advantage: report
  7. Why simply speed in luxury is not the answer
  8. The real creator of desire in luxury Open to all readers
  9. Abu Dhabi luxury real estate market shrugs off Middle East conflict to post record growth
  10. Is the fragrance industry’s center of gravity shifting from Paris to UAE?
  1. IP options to protect products in the fashion industry
  2. 1 week left to meet the top players in luxury commercial real estate 
  3. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  4. Retail, CPG leaders not deploying AI broadly across demand-generating processes: report
  5. What the past 10 years did to US consumers: report
  6. Philanthropic priorities will change as women on track to overtake men in charitable giving
  7. L’Oreal closes transaction to buy House of Creed, Kering Beauté for $4.6B
  8. Cognac maker Hennessy eyes China market with first flagship retail store in Asia
  9. British buyers drive Greek luxury property demand as wealth relocation from UK amps up
  10. AI adoption is not a technology problem – it's a workflow issue
Comment

Jewelry

Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report

June 12, 2026

Gen Z is spending almost double what baby boomers spend when buying natural diamonds. Image credit: De Beers Group Gen Z is spending almost double what baby boomers spend when buying natural diamonds. Image credit: De Beers Group

 

By Luxury Marketer Intelligence

Natural diamonds are the most desired luxury jewelry product in the United States, with average purchase prices increasing 25 percent in 2025 compared to 2023 – a finding that’s clearly a rebuff to those espousing the synthetic lab-grown variety.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. IP options to protect products in the fashion industry
  2. 1 week left to meet the top players in luxury commercial real estate 
  3. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  4. Retail, CPG leaders not deploying AI broadly across demand-generating processes: report
  5. What the past 10 years did to US consumers: report
  6. Philanthropic priorities will change as women on track to overtake men in charitable giving
  7. L’Oreal closes transaction to buy House of Creed, Kering Beauté for $4.6B
  8. Cognac maker Hennessy eyes China market with first flagship retail store in Asia
  9. British buyers drive Greek luxury property demand as wealth relocation from UK amps up
  10. AI adoption is not a technology problem – it's a workflow issue


MORE IN Watches & jewelry
Why jewelry is luxury’s most interesting exception Open to all readers
August 25, 2026
Resale becoming the first choice for US shoppers as luxury retail evolves: report
August 25, 2026
Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
August 6, 2026
Hermès, buoyed by leather goods and silk lines, records 6.1pc jump in first-half 2026 sales to $9.33B
July 29, 2026
French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
July 27, 2026
French jeweler Chaumet pioneers with introduction of traceable gold in high jewelry
July 27, 2026



RECENT INTELLIGENCE
Questionable returns behavior becoming increasingly commonplace among US shoppers: report
September 10, 2026
Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
September 10, 2026
How corporate boards and executives govern the rise of AI: report
September 9, 2026

Report: Where to live in Switzerland?
September 7, 2026
As regulation raises fashion circularity baseline, focus shifts from compliance to operating advantage: report
September 7, 2026
Why simply speed in luxury is not the answer
September 7, 2026