Luxury Marketer
  1. Local cuisine emerges as strongest dining force in Asia Pacific as traditional restaurant settings lose edge: report
  2. 1 out of 2 consumers say quality for price is primary driver of value: report
  3. Is the US still an emerging market for luxury?
  4. How AI is reshaping the digital and real economies: study
  5. Next generation set to reshape family offices, with different perspectives on wealth management: study
  6. Early December may overtake Black Friday as peak holiday shopping window this year: study
  7. The high-net-worth consumer: 1 person, 4 tiers of behavior
  8. Luxury hotels don’t have a branding problem. They have an operationalization problem
  9. What does Gen Z want from luxury? Take our survey and find out Open to all readers
  10. Global wealth creation, lifestyle trends and climate resilience reshaping prime property markets in Alps and beyond: report
  1. Why luxury’s next customer doesn’t look like its last 
  2. The high-net-worth consumer: 1 person, 4 tiers of behavior
  3. How AI is reshaping the digital and real economies: study
  4. Local cuisine emerges as strongest dining force in Asia Pacific as traditional restaurant settings lose edge: report
  5. Next generation set to reshape family offices, with different perspectives on wealth management: study
  6. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  7. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  8. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them 
  9. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  10. Marketing needs to catch up to consumer usage of AI
Comment

Jewelry

Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report

June 12, 2026

Gen Z is spending almost double what baby boomers spend when buying natural diamonds. Image credit: De Beers Group Gen Z is spending almost double what baby boomers spend when buying natural diamonds. Image credit: De Beers Group

 

By Luxury Marketer Intelligence

Natural diamonds are the most desired luxury jewelry product in the United States, with average purchase prices increasing 25 percent in 2025 compared to 2023 – a finding that’s clearly a rebuff to those espousing the synthetic lab-grown variety.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Why luxury’s next customer doesn’t look like its last 
  2. The high-net-worth consumer: 1 person, 4 tiers of behavior
  3. How AI is reshaping the digital and real economies: study
  4. Local cuisine emerges as strongest dining force in Asia Pacific as traditional restaurant settings lose edge: report
  5. Next generation set to reshape family offices, with different perspectives on wealth management: study
  6. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  7. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  8. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them 
  9. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  10. Marketing needs to catch up to consumer usage of AI


MORE IN Watches & jewelry
Why jewelry is luxury’s most interesting exception Open to all readers
August 25, 2026
Resale becoming the first choice for US shoppers as luxury retail evolves: report
August 25, 2026
Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
August 6, 2026
Hermès, buoyed by leather goods and silk lines, records 6.1pc jump in first-half 2026 sales to $9.33B
July 29, 2026
French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
July 27, 2026
French jeweler Chaumet pioneers with introduction of traceable gold in high jewelry
July 27, 2026



RECENT INTELLIGENCE
Local cuisine emerges as strongest dining force in Asia Pacific as traditional restaurant settings lose edge: report
October 30, 2026
1 out of 2 consumers say quality for price is primary driver of value: report
October 29, 2026
Is the US still an emerging market for luxury?
October 29, 2026

Next generation set to reshape family offices, with different perspectives on wealth management: study
October 29, 2026
Early December may overtake Black Friday as peak holiday shopping window this year: study
October 29, 2026
The high-net-worth consumer: 1 person, 4 tiers of behavior
October 28, 2026