Jewelry
June 12, 2026
Gen Z is spending almost double what baby boomers spend when buying natural diamonds. Image credit: De Beers Group
By Luxury Marketer Intelligence
Natural diamonds are the most desired luxury jewelry product in the United States, with average purchase prices increasing 25 percent in 2025 compared to 2023 – a finding that’s clearly a rebuff to those espousing the synthetic lab-grown variety.
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