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Outlook

Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown

August 6, 2026

Although soft luxury remains sluggish, Chanel's return to double-digit sales growth in the first half of this year shows that corrective strategy adapted to evolving consumer behavior can restore growth. Image credit: Chanel Although soft luxury remains sluggish, Chanel's return to double-digit sales growth in the first half of this year shows that corrective strategy adapted to evolving consumer behavior can restore growth. Image credit: Chanel

 

By Luxury Marketer Intelligence

Gradual recovery in the luxury business continues, but investor sentiment is subdued.

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