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Comment

Outlook

Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown

August 6, 2026

Although soft luxury remains sluggish, Chanel's return to double-digit sales growth in the first half of this year shows that corrective strategy adapted to evolving consumer behavior can restore growth. Image credit: Chanel Although soft luxury remains sluggish, Chanel's return to double-digit sales growth in the first half of this year shows that corrective strategy adapted to evolving consumer behavior can restore growth. Image credit: Chanel

 

By Luxury Marketer Intelligence

Gradual recovery in the luxury business continues, but investor sentiment is subdued.

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MOST READ
  1. North America takes lead for new luxury store openings, New York regains top spot: report
  2. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  3. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  4. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  5. US luxury homes still moving faster than a year ago across every tier: report
  6. Why luxury brands must pay attention to the branded residences opportunity: report
  7. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  8. 30 top execs to speak at Luxury Women Leaders Summit April 9
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  10. Why 42pc of luxury brands are stuck in pilot purgatory


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