Luxury Marketer

Retail

Questionable returns behavior becoming increasingly commonplace among US shoppers: report

September 10, 2026

Retailers face growing pressure to balance customer expectations with the rising cost and complexity of returns. Image credit: Caroline Ruda, Shutterstock Retailers face growing pressure to balance customer expectations with the rising cost and complexity of returns. Image credit: Caroline Ruda, Shutterstock

 

New research has found that almost two-thirds (63 percent) of U.S. shoppers have either stopped shopping with a retailer or abandoned a purchase because of its return policy.

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