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  1. Nearly 50pc of companies now generate value with AI: report
  2. Brands are failing to nail community in a fragmented market: report
  3. How accessible luxury brands can leverage new loyalty strategies without eroding brand equity
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Retail

Accelerating consumer use of AI forces luxury business to reinvent customer discovery and experience: report

July 1, 2026

Luxury consumers are outpacing brands in their use of technology for product discovery. Image credit: Shutterstock Luxury consumers are outpacing brands in their use of technology for product discovery. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

Artificial intelligence has established itself as a key strategic priority for the global luxury business and is increasingly used for luxury purchases by its consumers.

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NEW INTELLIGENCE

MOST READ
  1. Nearly 50pc of companies now generate value with AI: report
  2. Brands are failing to nail community in a fragmented market: report
  3. How accessible luxury brands can leverage new loyalty strategies without eroding brand equity
  4. British beauty brand delilah is title sponsor of Guards Ladies Charity Polo Day in new 3-year deal 
  5. Namibia on track to have 10,000 millionaires by 2040
  6. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  7. The 4C’s for luxury marketers to watch out for in 2026
  8. Accelerating consumer use of AI forces luxury business to reinvent customer discovery and experience: report
  9. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  10. Why luxury brands are monetizing proximity — and risking symbolic dilution in the process


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