- Luxury Marketer - https://www.luxurymarketer.com -

Accelerating consumer use of AI forces luxury business to reinvent customer discovery and experience: report

Luxury consumers are outpacing brands in their use of technology for product discovery. Image credit: Shutterstock Luxury consumers are outpacing brands in their use of technology for product discovery. Image credit: Shutterstock

 

Artificial intelligence has established itself as a key strategic priority for the global luxury business and is increasingly used for luxury purchases by its consumers.