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Comment

Beauty

Gen Alpha driving family decisions as Asian household spend to cross $10 trillion by 2030

June 8, 2026

Shanghai is the financial hub of China and one of the most dynamic cities in Asia. Image credit: Shutterstock Shanghai is the financial hub of China and one of the most dynamic cities in Asia. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

While parents control the wallet, Gen Alpha is increasingly driving family choices in Asia.

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