- Luxury Marketer - https://www.luxurymarketer.com -

Gen Alpha driving family decisions as Asian household spend to cross $10 trillion by 2030

Shanghai is the financial hub of China and one of the most dynamic cities in Asia. Image credit: Shutterstock Shanghai is the financial hub of China and one of the most dynamic cities in Asia. Image credit: Shutterstock

 

While parents control the wallet, Gen Alpha is increasingly driving family choices in Asia.