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Perfumes, cosmetics and beauty

South Korea’s K-beauty, going beyond regional hype, spearheads the next phase of global beauty

August 17, 2026

Sulwhasoo is one of the leading luxury K-beauty brands from South Korea. Image credit: Sulwhasoo Sulwhasoo is one of the leading luxury K-beauty brands from South Korea. Image credit: Sulwhasoo

 

By Luxury Marketer Intelligence

K-beauty has become a power engine in the next phase of the global beauty market, as brands compete on value, efficacy and digital-first execution.

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MOST READ
  1. Luxury entering normalization phase in 2026, not downturn: report
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  3. The global state of wealth in 2025
  4. Why I launched Luxury Marketer 
  5. What does it take to be a CMO of the future?
  6. Local cuisine emerges as strongest dining force in Asia Pacific as traditional restaurant settings lose edge: report
  7. Why pop-ups are now a pillar of luxury distribution strategy 
  8. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  9. Call for speakers, sponsors for Luxury Roundtable’s Luxury Retail Forum: Experience 2.0
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