Tech, AI and automation
May 28, 2026
Luxury fashion needs to reiterate its value proposition for aspirational, affluent and wealthy consumers. AI can help. Image credit: Shutterstock
By Luxury Marketer Intelligence
The luxury goods business is entering a new era where the exclusivity of high craft is meeting the much-touted innovation potential of artificial intelligence.
{"ct":"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","iv":"49bb0e7d17dbc602fc847091fda4516f","s":"7a9757739d9b4a2f"}
Share your thoughts. Click here