Tech, AI and automation
May 28, 2026
Luxury fashion needs to reiterate its value proposition for aspirational, affluent and wealthy consumers. AI can help. Image credit: Shutterstock
By Luxury Marketer Intelligence
The luxury goods business is entering a new era where the exclusivity of high craft is meeting the much-touted innovation potential of artificial intelligence.
{"ct":"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","iv":"af0b5dd49835e5ab2db590e8b894f662","s":"6df647cb17de30f6"}
Share your thoughts. Click here