Luxury Marketer
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  5. Growth mirage: Are luxury consumers buying more – or paying more?
  6. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  7. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  8. Early December may overtake Black Friday as peak holiday shopping window this year: study
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Marketing

Growth mirage: Are luxury consumers buying more – or paying more?

April 30, 2026

Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock

 

By Mickey Alam Khan

There is only one business worldwide where the bulk of its growth over five years came from more price increases than unit sales: luxury. That strategy requires going back to the well time and time again, depleting the aquifers of good will and brand equity.

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NEW INTELLIGENCE

MOST READ
  1. The global state of wealth in 2025
  2. Why I launched Luxury Marketer 
  3. What does it take to be a CMO of the future?
  4. 196 self-made billionaires drove wealth to record $15.8 trillion, up 13pc over 12 months
  5. Growth mirage: Are luxury consumers buying more – or paying more?
  6. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  7. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  8. Early December may overtake Black Friday as peak holiday shopping window this year: study
  9. Yachting: Sea of sameness?
  10. Punta del Este: Uruguay’s quiet luxury capital becomes South America’s new wealth address


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