Tech, AI and automation
May 28, 2026
Luxury fashion needs to reiterate its value proposition for aspirational, affluent and wealthy consumers. AI can help. Image credit: Shutterstock
By Luxury Marketer Intelligence
The luxury goods business is entering a new era where the exclusivity of high craft is meeting the much-touted innovation potential of artificial intelligence.
{"ct":"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","iv":"e6e8e458b18ee183fea35f096aaee735","s":"be76f38e81128267"}
Share your thoughts. Click here