Tech, AI and automation
May 28, 2026
Luxury fashion needs to reiterate its value proposition for aspirational, affluent and wealthy consumers. AI can help. Image credit: Shutterstock
By Luxury Marketer Intelligence
The luxury goods business is entering a new era where the exclusivity of high craft is meeting the much-touted innovation potential of artificial intelligence.
{"ct":"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","iv":"0ec81e9f594c5a92c4ad7c675da77a1b","s":"a6c0e4dccff8ca12"}
Share your thoughts. Click here