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China

In China, burden of proof moves from buyer to luxury brand

August 28, 2026

Shopper walking past the Gucci store in Jiefangbei, Chongqing, China. Image credit: Shutterstock, Vincent Nguyen Shopper walking past the Gucci store in Jiefangbei, Chongqing, China. Image credit: Shutterstock, Vincent Nguyen

 

By Antonia J. A. Hock

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NEW INTELLIGENCE

MOST READ
  1. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  2. Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
  3. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. 2 weeks left! Register now for the Luxury Commercial Real Estate Summit NYC 
  6. IP options to protect products in the fashion industry
  7. British buyers drive Greek luxury property demand as wealth relocation from UK amps up
  8. Leading Hotels of the World extends alliance with DayBlink GPO for new revenue, management, payment services
  9. Bank of America debuts art consulting service for clients to navigate complex market
  10. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 


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