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  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Photos from the Luxury Commercial Real Estate Summit 2026 
  3. Engagement through experiences key for success, Asian Racing Conference hears
  4. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  5. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  6. Abu Dhabi luxury real estate market shrugs off Middle East conflict to post record growth
  7. Stinaa.J and the rise of orthopedic luxury footwear
  8. Growth that works today is not always the growth that builds tomorrow
  9. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc
  10. Singapore, Italy, Switzerland, Greece, Hong Kong and New Zealand top list of attractive destinations for global mobile wealthy: report
Comment

China

In China, burden of proof moves from buyer to luxury brand

August 28, 2026

Shopper walking past the Gucci store in Jiefangbei, Chongqing, China. Image credit: Shutterstock, Vincent Nguyen Shopper walking past the Gucci store in Jiefangbei, Chongqing, China. Image credit: Shutterstock, Vincent Nguyen

 

By Antonia J. A. Hock

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Photos from the Luxury Commercial Real Estate Summit 2026 
  3. Engagement through experiences key for success, Asian Racing Conference hears
  4. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  5. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  6. Abu Dhabi luxury real estate market shrugs off Middle East conflict to post record growth
  7. Stinaa.J and the rise of orthopedic luxury footwear
  8. Growth that works today is not always the growth that builds tomorrow
  9. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc
  10. Singapore, Italy, Switzerland, Greece, Hong Kong and New Zealand top list of attractive destinations for global mobile wealthy: report


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