Luxury Marketer

Outlook

What is the future of work and the workplace? Open to all readers

August 17, 2026

Moss, at 520 Fifth Avenue on 43rd Street in New Yoork, is a new and inspired kind of members club where New Yorkers of all types "gather in the shared pursuit of intelligent leisure and physical culture." Image credit: Moss Moss, at 520 Fifth Avenue on 43rd Street in New Yoork, is a new and inspired kind of members club where New Yorkers of all types "gather in the shared pursuit of intelligent leisure and physical culture." Image credit: Moss

 

I’ve been thinking a lot about the future of work and the workplace – especially as younger Millennials and Gen Z take on more onerous roles in the corporate world. In the Age of AI and hybrid working, are we doing enough to make bricks-and-mortar offices and in-person networking more enticing? Are we bringing home comforts to office, retail, sports and workplace? And if we’re not, what more can we do?

I thought I didn’t have the answers all to myself, so – along with respected law firm Herrick – Luxury Roundtable and Luxury Marketer are inviting more than three dozen of the top executives at the luxury end of the U.S. commercial real estate world to share their thoughts on Wednesday, Sept. 16 in a room limited to only 125 people. Their ranks include decision-makers at developers and landlords, brokerages, sporting and entertainment facilities and franchises, hospitality brands, luxury conglomerates, luxury retailers and marketers, interior designers, architectural organizations and law firms.

The most pressing question is, are we bringing hospitality into our workdays and workplaces?

Are we bringing the creature comforts and familiarity of home into work – not to keep folks chained to their desks, but to make earning their livelihood a more pleasurable experience?

This matters hugely to those in their twenties and thirties who have been weaned on digital devices from the time they took their first steps. This cohort around the world is looking not just for job security, but also job fulfillment.

That’s one part of the luxury commercial property equation.

On the leisure side, are we developing luxury entertainment facilities of the future for VIPs and the discerning wealthy who want to parlay their hard work into relaxation and downtime? What do their sporting facilities look like? And what about that brightest spot in luxury/commercial real estate: branded residences combined with hotels and resorts – what’s new and next there? And that other phenomenon has now jumped the pond from London to New York and leading metros to eye an affluent workforce: private clubs?

Very often, new-look entertainment facilities are part of a wider mixed-use luxury development that blends residential, retail, entertainment, dining and hospitality. Deliberate placemaking is in to match quality-of-life expectations at home, work and play. What progress are we making in this area, especially as HNW and UHNW consumers demand that every bricks-and-mortar engagement is a meaningful and memorable experience to retain their loyalty?

Buildings are more than light, space and materials. They’re engines of inspiration, motivation and growth – properly designed and executed. Add to that the community facets balanced with privacy features.

All generations in the workforce would appreciate home coming to work versus the other way round. As an industry observer once said, “Workplace is the ultimate expression of a brand’s health and ambition.”

We invite you to check out the agenda for the Luxury Commercial Real Estate Summit in New York on Wednesday, Sept. 16. Do join us for the day and meet some of the most influential people in American real estate.