Luxury Marketer
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  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
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  10. Why brands should scale back and focus on the core to drive growth
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Retail

Why brands should scale back and focus on the core to drive growth

May 13, 2026

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

A market correction is taking place in the broader luxury market, with increasing polarization across brands and consumer segments, following years of democratization of the luxury category and a growing tilt towards aspirational consumers, away from the core.

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. Webinar Oct. 9: Why AI is key to luxury's future
  6. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  7. How to advise your audience without wagging your finger at them?
  8. 1 week left – Countdown begins for Luxury Outlook Summit New York
  9. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car
  10. Why brands should scale back and focus on the core to drive growth


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