Luxury Marketer
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  9. How luxury leaders are actively redefining their global workplace strategies
  10. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance Open to all readers
  1. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance 
  2. Have your digital marketing assets outgrown Google Drive?
  3. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
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  5. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  6. Only 2 days left! Register now for Luxury Roundtable's real estate summit
  7. The fine line between puffery and false advertising
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  10. French luxury conglomerate Kering releases 10-year global environmental report outlining company progress, tasks ahead
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Retail

Why brands should scale back and focus on the core to drive growth

May 13, 2026

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

A market correction is taking place in the broader luxury market, with increasing polarization across brands and consumer segments, following years of democratization of the luxury category and a growing tilt towards aspirational consumers, away from the core.

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NEW INTELLIGENCE

MOST READ
  1. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance 
  2. Have your digital marketing assets outgrown Google Drive?
  3. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  4. ‘Affluent India’ population to grow to 100 million by 2027: report
  5. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  6. Only 2 days left! Register now for Luxury Roundtable's real estate summit
  7. The fine line between puffery and false advertising
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  10. French luxury conglomerate Kering releases 10-year global environmental report outlining company progress, tasks ahead


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