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  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  4. AI engines replacing search as starting point for affluent travel research: report 
  5. How HNW and ultra-affluent consumers qualify new relationships and introductions
  6. Rise of experiential luxury in India 
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. 3 weeks left! Register now for Luxury Roundtable's Sept. 25 summit
  9. Formula One is most-wanted sport event on calendar for affluent consumers globally
  10. Boucheron buys Parisian workshop to bolster high jewelry production
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Retail

Why brands should scale back and focus on the core to drive growth

May 13, 2026

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

A market correction is taking place in the broader luxury market, with increasing polarization across brands and consumer segments, following years of democratization of the luxury category and a growing tilt towards aspirational consumers, away from the core.

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  4. AI engines replacing search as starting point for affluent travel research: report 
  5. How HNW and ultra-affluent consumers qualify new relationships and introductions
  6. Rise of experiential luxury in India 
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. 3 weeks left! Register now for Luxury Roundtable's Sept. 25 summit
  9. Formula One is most-wanted sport event on calendar for affluent consumers globally
  10. Boucheron buys Parisian workshop to bolster high jewelry production


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RECENT INTELLIGENCE
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