Luxury Marketer
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  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Lessons for luxury brands from recent FTC action over beltmaker’s Made in USA claims
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Retail

Why brands should scale back and focus on the core to drive growth

May 13, 2026

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

A market correction is taking place in the broader luxury market, with increasing polarization across brands and consumer segments, following years of democratization of the luxury category and a growing tilt towards aspirational consumers, away from the core.

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NEW INTELLIGENCE

MOST READ
  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Lessons for luxury brands from recent FTC action over beltmaker’s Made in USA claims
  5. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  6. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
  7. Future of refrigeration in the luxury home – and what consumers are telling brands
  8. LVMH ramps up presence in media with Paris Match acquisition
  9. Why licensing in luxury and fashion maintains its allure
  10. Cartier owner Richemont H1 sales up 12pc to $10.9B amidst economic, geopolitical uncertainty


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