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Retail

Why brands should scale back and focus on the core to drive growth

May 13, 2026

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

A market correction is taking place in the broader luxury market, with increasing polarization across brands and consumer segments, following years of democratization of the luxury category and a growing tilt towards aspirational consumers, away from the core.

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NEW INTELLIGENCE

MOST READ
  1. North America takes lead for new luxury store openings, New York regains top spot: report
  2. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  3. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  4. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  5. US luxury homes still moving faster than a year ago across every tier: report
  6. Why luxury brands must pay attention to the branded residences opportunity: report
  7. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  8. 30 top execs to speak at Luxury Women Leaders Summit April 9
  9. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report 
  10. Why 42pc of luxury brands are stuck in pilot purgatory


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