Marketing
May 13, 2026
There is a widening disconnect between opportunities for connection and true feelings of belonging, thus signaling a fundamental shift in how affluent consumers define a life well-lived and posing major repercussions for brands. Image credit: Team One
By Luxury Marketer Intelligence
New research suggests that for contemporary affluent consumers, the real scarcity isn’t access – it’s belonging.
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","iv":"5add4c56866f472db66eb943e1d64e76","s":"b308ad63d00ef3d8"}
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