Marketing
May 13, 2026
There is a widening disconnect between opportunities for connection and true feelings of belonging, thus signaling a fundamental shift in how affluent consumers define a life well-lived and posing major repercussions for brands. Image credit: Team One
By Luxury Marketer Intelligence
New research suggests that for contemporary affluent consumers, the real scarcity isn’t access – it’s belonging.
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","iv":"be7fd77d97b2c64f167123c8fab5c4b7","s":"37b77e3fc72cee9b"}
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