Luxury Marketer
  1. Why luxury brands must pay attention to the branded residences opportunity: report
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  6. Luxury housing market growth slows in key cities worldwide: report
  7. Ending Coty deal, Kering signs 50-year beauty license with L’Oréal for flagship Gucci brand
  8. LVMH unveils most ambitious global program yet to showcase nature, craft and culture of 46 maisons
  9. Luxury brands build demand. Associates build loyalty
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  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Headlines: Orient Express, China Singles' Day, Gucci and De Beers
  5. AI adoption may not be a choice for luxury
  6. LVMH ramps up presence in media with Paris Match acquisition
  7. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
  8. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  9. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  10. Why licensing in luxury and fashion maintains its allure
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Marketing

Access no longer the new scarcity for global wealthy: report

May 13, 2026

There is a widening disconnect between opportunities for connection and true feelings of belonging, thus signaling a fundamental shift in how affluent consumers define a life well-lived and posing major repercussions for brands. Image credit: Team One There is a widening disconnect between opportunities for connection and true feelings of belonging, thus signaling a fundamental shift in how affluent consumers define a life well-lived and posing major repercussions for brands. Image credit: Team One

 

By Luxury Marketer Intelligence

New research suggests that for contemporary affluent consumers, the real scarcity isn’t access – it’s belonging.

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NEW INTELLIGENCE

MOST READ
  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Headlines: Orient Express, China Singles' Day, Gucci and De Beers
  5. AI adoption may not be a choice for luxury
  6. LVMH ramps up presence in media with Paris Match acquisition
  7. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
  8. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  9. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  10. Why licensing in luxury and fashion maintains its allure


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