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Marketing

Access no longer the new scarcity for global wealthy: report

May 13, 2026

There is a widening disconnect between opportunities for connection and true feelings of belonging, thus signaling a fundamental shift in how affluent consumers define a life well-lived and posing major repercussions for brands. Image credit: Team One There is a widening disconnect between opportunities for connection and true feelings of belonging, thus signaling a fundamental shift in how affluent consumers define a life well-lived and posing major repercussions for brands. Image credit: Team One

 

By Luxury Marketer Intelligence

New research suggests that for contemporary affluent consumers, the real scarcity isn’t access – it’s belonging.

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
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  3. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  4. AI engines replacing search as starting point for affluent travel research: report 
  5. How HNW and ultra-affluent consumers qualify new relationships and introductions
  6. Rise of experiential luxury in India 
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  8. 3 weeks left! Register now for Luxury Roundtable's Sept. 25 summit
  9. Formula One is most-wanted sport event on calendar for affluent consumers globally
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