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Access no longer the new scarcity for global wealthy: report

May 13, 2026

There is a widening disconnect between opportunities for connection and true feelings of belonging, thus signaling a fundamental shift in how affluent consumers define a life well-lived and posing major repercussions for brands. Image credit: Team One There is a widening disconnect between opportunities for connection and true feelings of belonging, thus signaling a fundamental shift in how affluent consumers define a life well-lived and posing major repercussions for brands. Image credit: Team One

 

New research suggests that for contemporary affluent consumers, the real scarcity isn’t access – it’s belonging.

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