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  1. Top 10 tile trends of 2026
  2. Webinar Oct. 9: AI in Luxury for Customer Acquisition and Retention
  3. 2 weeks left! Register now for Luxury Roundtable's Sept. 25 summit
  4. How HNW and ultra-affluent consumers qualify new relationships and introductions
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  9. Webinar Oct. 9: AI in Luxury for Customer Acquisition and Retention
  10. Nearly 50pc of companies now generate value with AI: report
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Strategy

How to install purpose in your brand and company

September 14, 2023

Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad

 

By Rich DePencier and Philippe Harousseau

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NEW INTELLIGENCE

MOST READ
  1. Top 10 tile trends of 2026
  2. Webinar Oct. 9: AI in Luxury for Customer Acquisition and Retention
  3. 2 weeks left! Register now for Luxury Roundtable's Sept. 25 summit
  4. How HNW and ultra-affluent consumers qualify new relationships and introductions
  5. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  6. Why off-market listings are not good for most sellers, buyers, agents and brokerages
  7. How to install purpose in your brand and company
  8. The best and brightest in luxury marketing will meet April 17 in New York. Join them!
  9. Webinar Oct. 9: AI in Luxury for Customer Acquisition and Retention
  10. Nearly 50pc of companies now generate value with AI: report


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