Editorials
March 13, 2026
Brunello Cucinelli store on Sloane Street in London's Knightsbridge. Image credit: William Barton, Shutterstock
By Mickey Alam Khan
For years we’ve heard that the term “luxury” doesn’t stand for what it was intended: exclusive, rare, high quality. Many folks want to dump the word but have no substitute. In reality, luxury has undergone a silent divergence, with three camps catering to distinct audiences.
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","iv":"36a04bc300d019f22be1eacd1cf80106","s":"689cf464afc4ce58"}
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