Luxury Marketer
  1. Mediterranean travel shifting away from high-speed itineraries: report
  2. Why pop-ups are now a pillar of luxury distribution strategy Open to all readers
  3. AI engines replacing search as starting point for affluent travel research: report Open to all readers
  4. London tops rankings of world’s most intelligent cities: report
  5. Hermès, buoyed by leather goods and silk lines, records 6.1pc jump in first-half 2026 sales to $9.33B
  6. How luxury brands should build resilient, transparent supply chains as stakes change for responsible sourcing: guide
  7. France’s Kering reports 1pc revenue growth to $8.23B for H1 2026, with Gucci on the mend
  8. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate Open to all readers
  9. Registration open for Luxury Commercial Real Estate Summit Sept. 16! Open to all readers
  10. French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
  1. AI engines replacing search as starting point for affluent travel research: report 
  2. Why pop-ups are now a pillar of luxury distribution strategy 
  3. Chile: A discreet, sophisticated luxury market focused on experiences
  4. Mediterranean travel shifting away from high-speed itineraries: report
  5. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  6. 5 common CRM mistakes to avoid making at all costs
  7. 30 top execs to speak at Luxury Women Leaders Summit April 9
  8. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  9. Rodeo Drive Committee to mark US 250th anniversary with 31st edition of Concours d’Elegance
  10. Only 5 days left! Register now for Luxury Roundtable's real estate summit
Comment

Editorials

How positioning and pricing are rapidly changing the definition of luxury

March 13, 2026

Brunello Cucinelli store on Sloane Street in London's Knightsbridge. Image credit: William Barton, Shutterstock Brunello Cucinelli store on Sloane Street in London's Knightsbridge. Image credit: William Barton, Shutterstock

 

By Mickey Alam Khan

For years we’ve heard that the term “luxury” doesn’t stand for what it was intended: exclusive, rare, high quality. Many folks want to dump the word but have no substitute. In reality, luxury has undergone a silent divergence, with three camps catering to distinct audiences.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. AI engines replacing search as starting point for affluent travel research: report 
  2. Why pop-ups are now a pillar of luxury distribution strategy 
  3. Chile: A discreet, sophisticated luxury market focused on experiences
  4. Mediterranean travel shifting away from high-speed itineraries: report
  5. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  6. 5 common CRM mistakes to avoid making at all costs
  7. 30 top execs to speak at Luxury Women Leaders Summit April 9
  8. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  9. Rodeo Drive Committee to mark US 250th anniversary with 31st edition of Concours d’Elegance
  10. Only 5 days left! Register now for Luxury Roundtable's real estate summit


MORE IN Editorials
Why I launched Luxury Marketer Open to all readers
May 19, 2026
How should global luxury firms navigate a destabilized Middle East?
March 4, 2026
Luxury marketers and professionals can co-opt AI – or else
December 31, 2025
Why is luxury struggling to acquire and retain customers?
August 26, 2025
How to advise your audience without wagging your finger at them?
August 26, 2025
Where next for the luxury business as it becomes more experiential?
August 6, 2024



RECENT INTELLIGENCE
Mediterranean travel shifting away from high-speed itineraries: report
July 31, 2026
Why pop-ups are now a pillar of luxury distribution strategy Open to all readers
July 30, 2026
AI engines replacing search as starting point for affluent travel research: report Open to all readers
July 29, 2026

Hermès, buoyed by leather goods and silk lines, records 6.1pc jump in first-half 2026 sales to $9.33B
July 29, 2026
How luxury brands should build resilient, transparent supply chains as stakes change for responsible sourcing: guide
July 28, 2026
France’s Kering reports 1pc revenue growth to $8.23B for H1 2026, with Gucci on the mend
July 28, 2026